Brand & Digital Marketing Associate

Brand & Digital Marketing Associate

About the Role

USAI Lighting is seeking a Brand & Digital Marketing Associate to drive brand awareness, customer engagement, and digital marketing performance. This role supports social media, content creation, public relations, newsletters, project photography, external communications, and sales enablement while independently executing marketing strategies that support the company's growth objectives.

We're looking for a hands-on marketer who can build and engage audiences and turn company news, customer successes, industry trends, and product stories into compelling written, visual, and video content. The ideal candidate combines strong writing and storytelling skills with experience across LinkedIn, Instagram, YouTube, and TikTok and enthusiasm for using AI-powered marketing tools to enhance creativity and efficiency.

Key Responsibilities

Social Media

• Partner with the Marketing team and cross-functional teams to develop and execute platform-specific social media strategies, editorial calendars, and campaigns across LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platforms.
• Write clear, engaging, on-brand copy for product launches, project features, trade shows, company news, and other marketing initiatives.
• Create and edit short-form video content using mobile devices, and collaborate with the design team on social graphics, photography, and other visuals that showcase products and completed installations.
• Monitor comments, messages, and mentions, responding appropriately or routing inquiries to the appropriate team members.
• Track key performance indicators, analyze campaign results, identify trends, and recommend data-driven improvements to increase audience engagement, lead generation, and brand visibility.
• Research industry trends, competitor activity, platform updates, and emerging digital marketing opportunities; recommend approaches and best practices to improve performance and reach.
• Support social media coverage of trade shows, events, product launches, and other company activities, including live and real-time content when appropriate.
• Maintain a consistent brand voice, messaging, and visual standards across all social media channels.
• Serve as a steward of the USAI brand by ensuring marketing content consistently reflects the company's voice, positioning, strategic messaging, and visual identity.
• Develop and execute content strategies designed to increase brand awareness, audience engagement, website traffic, and lead generation.
• Collaborate in creating and repurposing content across multiple channels, tailoring assets to platform-specific audiences while ensuring consistent messaging and brand standards.
• Translate technical product information into clear, engaging, customer-focused content that supports sales and marketing objectives.
• Continuously identify opportunities to create timely, relevant content that strengthens USAI's position as an industry leader.

Project Photography & PR

• Identify and prioritize completed projects that support marketing, public relations, and business development objectives based on product application, market visibility, customer impact, and strategic significance.
• Research and identify newsworthy projects, customer success stories, product launches, and company developments suitable for external promotion and earned media opportunities.
• Generate content, visuals, project information, and supporting materials for public relations agencies, media partners, award submissions, publication placements, and industry recognition programs.
• Manage photography acquisition and licensing activities, including evaluating usage requirements, coordinating internal approvals, negotiating terms with photographers and vendors, and maintaining compliance with licensing agreements.
• Coordinate and execute email marketing campaigns and customer communications that support business development, customer retention, and product promotion.
• Use internal systems to identify USAI products utilized within completed projects and maintain accurate project documentation and marketing records.
• Coordinate publication of project photography on company marketing channels, including the website, while ensuring proper attribution to architects, lighting designers, photographers, and other project partners.
• Write, edit, and manage recurring customer newsletters, product announcements, promotional campaigns, executive communications, and other external communications.
• Use AI-powered tools responsibly to support content creation, research, campaign development, workflow efficiency, and marketing performance while maintaining brand standards and content accuracy.
• Coordinate with product development, sales, and engineering to gather content for newsletter.
• Write, edit, and manage recurring customer newsletters, product announcements, promotional campaigns, executive communications, and other external communications that support company objectives and strengthen customer engagement.

AI & Marketing Technology

• Leverage AI-powered tools to enhance content creation, research, campaign development, workflow efficiency, and marketing performance.
• Stay informed of emerging AI technologies and recommend innovative applications that improve productivity, content quality, and customer engagement.
• Coordinate USAI-branded merchandise with online vendors, manage vendor relationships, and recommend product selections that support marketing initiatives.

Literature & Brochure Management

• Process literature requests through Intuitive, confirming shipments went out and the sales team was notified.
• Manage marketing collateral lifecycle planning, recommend reprint priorities, and coordinate updates to ensure alignment with current product and business objectives.
• Keep the brochure order form current by adding new brochures and removing discontinued ones, maintaining appropriate inventory levels.
• Distribute new literature to Regional Sales Managers (RSMs) and sales reps when brochures are printed

Branded Merchandise (SWAG)

• Coordinate USAI-branded merchandise with online vendors (water bottles, plush toys, and more)
• Evaluate promotional merchandise programs, manage vendor relationships, recommend product selections, and coordinate inventory planning to support marketing initiatives.
• Track SWAG inventory in USAI's ERP system and reorder on time so stock is ready for meetings, trainings, and trade shows
• Maintain the approved vendor list
• Coordinate assignment of PO#s with factory to track inventory

Print Production & Asset Requests

• Prioritize and coordinate requests for marketing assets while exercising judgment regarding brand standards, project requirements, and business priorities.
• Coordinate new and reordered business cards using existing templates
• Coordinate printing of tabletop signs and other event materials

Trademark Renewals

• Gather documentation for the legal team to support trademark renewals

Marketing Strategy & Business Operations

• Participate in the development and implementation of annual marketing plans and campaign strategies.
• Analyze marketing performance data and prepare recommendations for management.
• Exercise independent judgment in prioritizing projects, evaluating marketing opportunities, and resolving routine business issues.

• Use sound judgment to prioritize projects, evaluate marketing opportunities, and resolve routine business issues.

Qualifications Required

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
• 2-4 years of progressively responsible marketing, communications, brand management, digital marketing, or related business experience.
• Demonstrated ability to analyze information, make recommendations, and independently manage multiple projects and priorities.
• Experience coordinating cross-functional business initiatives and communicating recommendations to stakeholders.
• Exceptional writing, editing, proofreading, and storytelling skills, with strong attention to detail.
• Experience with or enthusiasm for learning AI-powered content creation and productivity tools.
• Working knowledge of LinkedIn, Instagram, Facebook, social scheduling and analytical tools.
• Experience shooting and editing short-form video for platforms such as Instagram Reels, TikTok, and YouTube Shorts.
• Comfortable shooting and editing short-form video on a phone
• Highly organized, with the ability to manage multiple requests and deadlines
• Clear, professional communicator who works well with internal teams and outside partners
• Proficiency in Microsoft Office.
• Demonstrated success creating engaging digital content that increases audience engagement, website traffic, brand awareness, or lead generation.
• Strong understanding of content marketing, brand development, social media strategy, and digital audience engagement.

Nice to Have

• Graphic design skills, including reformatting product renderings and application images (cropping, resizing, and adjusting resolution and file formats) for print, web, and social
• Ability to modify product renderings to show different model types within a product family, such as different mounting options for a cylinder
• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva
• Interest in architecture, interior design, or lighting

At USAI, we're looking for someone who combines creativity, curiosity, and initiative with a passion for digital marketing and continuous learning. If you thrive in a collaborative environment, enjoy turning ideas into action, and are excited about leveraging new technologies, including AI-powered tools, to drive marketing success, we invite you to apply and grow with our team.

Pay: $65,000.00 - $85,000.00 per year