CLUB Events Marketing Manager at Cabela's Highlands County, FL
- Location
- New York, NY
- Arrangement
- On-site
- Type
- Full-time
- Posted
- Closes
POSITION SUMMARY
The CLUB Events Marketing Manger develops and leads the CLUB event marketing strategy in all channels to increase CLUB Mastercard acquisition, activation and retention. Leads CLUB Events team and manages key metrics and budgets associated with event marketing strategy. Defines new channel event opportunities to expand event presence in the market.
Identifies sponsorship opportunities to offset costs or generate additional revenue. Drives integration with other Bass Pro Shops/Cabela's strategies and leads communication and training with impacted Outfitters with customer contact. Establishes and promotes CLUB event presence in the outdoor industry.
ESSENTIAL FUNCTIONS: Creates, leads and manages a multi-channel event strategy to increase CLUB Mastercard acquisition, activation and retention of profitable CLUB Mastercard accounts. Analyzes various data points (including customer research feedback, acquisition, activation and retention goals, event evaluations, etc.) to determine changes to event strategy to increase success. Identifies performance metrics and determine process to measure and report.
Drives process to analyze results, identify changes and lead execution of enhancements. Leverages industry experts and other stakeholders to expand event strategy objectives and actions. Ensures successful execution of all events.
Guides and provides direction and motivation to the events staff so the team can perform effectively. Provides feedback, coaching, training and support, tracks the progress of each employee's activities and effectiveness, and hold them accountable for quality and deadlines. Defines new channels to execute events including integrating into Bass Pro Shops/Cabela's event strategy to drive company branding and profits.
Leads creation and execution of pilot event concepts to test recommendations in partnership with key stakeholders. Supports execution of internal events. Identifies and solicits new sponsorships to offset costs