Director, Marketing Operations/Project Management

Marketing Operations Manager CBU | Naperville | Full Time | Permanent Wilton is a global heritage brand with a 95-year history in baking and decorating. Oetker family, Wilton aspires to be the most influential and successful cake decorating brand, sparking more ways to create sweeter moments both in the kitchen and the workplace.

Are you passionate about building processes, leading cross-functional collaboration, and bringing products to market?

As Marketing Operations

Manager, you will drive operational excellence across the marketing organization by owning workflows, systems, and processes that support new product launches, masterdata, and product content development and execution. Reporting to the Director of Consumer Business Units (CBU), this role ensures product content readiness, managing digital asset and imagery workflows, and overseeing internal masterdata syndication, ensuring readiness for syndication to retail and digital partners. Working closely with Brand and Product Managers, Masterbrand, Sales, eCommerce, Supply Chain, and Sourcing, this role serves as a cross-functional connector, ensuring the seamless flow of product data and content across the organization.

Day to day responsibilities include ownership of marketing operations process optimization, driving accountability across initiatives, and enabling data-driven decision-making through reporting and performance tracking.

The Marketing Operations

Manager also leads a team of 2 Marketing Coordinators, fostering collaboration and operational excellence.

Marketing

Operations & Workflow Management Own and optimize end-to-end marketing workflows supporting new product launches and development and execution of refreshed content for existing product lines. Manage project intake, prioritization, and resource allocation across Marketing Coordinators. Track timelines, manage dependencies, and ensure on-time delivery of key initiatives.

Product

Content & Digital Asset Management Oversee product content readiness including product copy, specifications, imagery, and supporting assets. Manage workflows for product imagery creation, review, approval, and distribution. Partner with brand owner, Masterbrand, and eCommerce teams to ensure accuracy, completeness, and consistency of content across all channels.

Support the implementation and optimization of PIM and DAM systems. Syndication & Masterdata Management Partner with IT and Sales operations teams to troubleshoot and optimize content flow into third party platforms (e.g., Sample & Asset Coordination Oversee the process for requesting, tracking, and distributing product samples as needed for content development and new product sell in support. Partner with Masterdata and Sales Operations teams to support consistent process across sampling needs.

Process

Improvement & Team Leadership Identify opportunities to improve efficiency, scalability, and execution across marketing operations. Implement best practices and continuous improvement initiatives, ensuring clear documentation and repeatability of processes. Lead, coach, and develop a team of Marketing Coordinators, fostering accountability, collaboration, and continuous improvement.

Equipment

Bachelor's degree preferred. 5+ years' experience in consumer products, retail, e-commerce, food & beverage, manufacturing, or related industries. Project management experience or PMP certification preferred.

Instructions

High proficiency in MS office, specifically excel, along with strong analytical capabilities.

Experience in Product Information Management (PIM) platforms (e.g. Strong leadership capabilities with the ability to foster a culture of collaboration, and continuous improvement. Ability to develop & maintain relationships while collaborating cross-functionally within areas of the business. Demonstration of growth mindset by embracing the qualities of agility, curiosity, accountability, and innovation consistent with Wilton's Culture Recipe.

Baking Conditions

Professional office environment, sedentary in nature. Routinely use standard office equipment such as (laptop computers, monitors/keyboards, printers, and telephones). Ability to travel domestically or internationally as needed.

Pay Transparency Wage Tier*: III Wilton offers great benefits that allow you to manage your well being and work/life balance, ensuring you can be your best self at work. Our comprehensive benefits package includes, for eligible employees: paid time off, medical/dental/vision insurance, 401(k), and wellness programs. The base pay offered to the successful candidate will be reviewed and determined based on a variety of factors, including relevant skills, experience, business needs, geographical location, and internal equity.

We attract and retain the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability or veteran status as provided by law.

Wilton

Industries is an Equal Employment Opportunity Employer/Disability/Veteran. For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance via email at TalentAcquisition@wilton.