Social Media Marketing Specialist / Manager

Confidential is a fast-growing real estate office in Visalia, CA, seeking a marketing professional to enhance their brand. The role involves overseeing promotion and advertising efforts, developing marketing strategies, and managing social media campaigns to drive sales and brand awareness.

Responsibilities

• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
• Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective
• Research competitors to stay current with similar products or services on the market
• Research, implement, and execute community events to increase brand awareness
• Work to develop successful strategies and campaigns that attract new customers and keep current clients
• Collaborate with management team to make high-level decisions regarding the budget and the direction of the company
• Create and maintain a successful brand and image that attracts customers to the product or service
• Develop marketing strategies and services that comply with current company standards
• Use social media marketing tools to create and maintain the company’s brand
• Work with the management team to develop social media marketing campaigns
• Interacting with customers and other stakeholders via the company’s social media accounts
• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
• Plan, create and execute marketing campaigns
• Support team with marketing needs using Adobe Suite, Canva, etc

Skills

• Strong knowledge and experience running marketing campaigns on social media
• Ability to develop an overall marketing plan
• Ability to approve campaigns and measure the return on investment of various advertising methods
• Ability to review current marketing trends and advertisements to determine effectiveness
• Ability to analyze sales numbers in comparison to the marketing budget
• Ability to research competitors to stay current with similar products or services
• Ability to research, implement, and execute community events to increase brand awareness
• Ability to develop successful strategies and campaigns that attract new customers and keep current clients
• Ability to collaborate with management team for high-level decisions regarding budget and direction
• Ability to create and maintain a successful brand and image
• Ability to develop marketing strategies and services that comply with company standards
• Ability to use social media marketing tools to create and maintain the company's brand
• Ability to work with management team to develop social media marketing campaigns
• Ability to interact with customers and stakeholders via social media accounts
• Ability to analyze the company's digital marketing plan and social media strategy
• Ability to research social media trends and inform management of relevant changes
• Ability to set key performance indicators (KPIs) for social media campaigns
• Ability to plan, create and execute marketing campaigns
• Ability to support team with marketing needs using Adobe Suite, Canva, etc
• Experience running marketing campaigns on social media, especially Instagram
• Experience with video and video editing
• Print media experience
• Experience in the real estate industry

Company Overview

• Disclaimer : We are a community and job agrregator job board, where recruiters & job seekers as members connect for confidential and other roles. It was founded in 2024, and is headquartered in Gurgaon, Haryana, IND, with a workforce of 2-10 employees. Its website is https://confidential.careers.