Chief Marketing Officer, Demand Generation
- Location
- Philadelphia, PA
- Arrangement
- On-site
- Type
- Full-time
- Posted
- Closes
Chief Marketing Officer, Demand Generation
About the Company
We are an innovative provider of AI-driven digital workforce solutions tailored for the manufacturing industry.
Industry
Industrial Automation
Type
Privately Held
Founded
2022
Employees
51-200
About the Role
We are looking for a dynamic Fractional CMO or a demand generation expert to actively build and oversee our inbound marketing engine. In this key role, you will design and implement comprehensive demand generation programs across various channels, focusing on expanding our sales pipeline and facilitating prospects toward sales-ready conversations.
The ideal candidate will possess a strong background in B2B demand generation, particularly in technical or industrial product marketing, with specific experience in manufacturing and industrial automation. Familiarity with the industry's buyer journey and decision-making process is crucial. You should excel in organic and content-led growth strategies, including SEO, email nurturing, and B2B outreach via LinkedIn.
As a pivotal team member, you will collaborate closely with the CEO and the SVP of Strategic Sales to refine lead quality, handoff procedures, and conversion strategies. This role demands a highly hands-on approach, as you will be responsible for executing campaigns that drive tangible results.
Experience in early-stage tech startups is essential, along with the ability to adapt quickly, communicate effectively, and iterate based on data and feedback. We value trusted partnerships and a fast-paced work environment. You will have the chance to establish a foundation for paid programs, and we encourage you to bring your own playbooks, frameworks, and best practices to boost our demand generation efforts.
