Chief Marketing Officer of Growth Strategies

Chief Marketing Officer of Growth Strategies

About the Company

We are a leading provider of exceptional consumer services dedicated to enhancing customer satisfaction and driving success.

Role Overview

We are seeking an innovative Chief Marketing Officer of Growth Strategies who can lead and inspire a talented team to surpass our revenue goals. In this pivotal leadership role, you will be responsible for crafting and implementing groundbreaking growth initiatives focused on our Direct-to-Consumer (DTC) segment. You will guide strategic planning and spearhead performance marketing across various paid media channels. We need a proven leader with a strong background in managing substantial media budgets, both digital and traditional, with a successful track record of achieving customer acquisition targets and maximizing customer lifetime value (LTV).

The ideal candidate will be essential in developing a comprehensive growth marketing strategy, enhancing marketing effectiveness, and staying attuned to market trends to identify and capitalize on new opportunities for growth. To be considered, you should have at least 7 years of experience in DTC subscription and traditional e-commerce, including a minimum of 3 years leading growth within a rapidly expanding digitally native organization.

Key Responsibilities

• Craft and execute innovative growth marketing strategies to drive revenue.
• Optimize existing marketing channels and strategies for increased performance.
• Lead collaborative cross-functional projects to enhance the overall impact of marketing efforts.
• Leverage data-driven insights to make informed media buying decisions.
• Research and analyze industry trends to uncover new market opportunities.

Requirements

• Robust experience managing large media budgets.
• Expertise in offline marketing channels, particularly TV/OTT and Audio.
• Demonstrated ability to lead high-performing teams and deliver on business objectives.
• Knowledge of marketplaces, retail media, CRM, and data analytics.

With less than 10% travel required, join us in this exciting opportunity to shape the future of our marketing initiatives and drive substantial growth!