Digital Marketing Specialist

Job Overview

We are seeking a dynamic and detail-oriented Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing and executing digital marketing strategies to enhance brand visibility, drive traffic, and increase conversions across multiple online channels. This role offers an exciting opportunity to work with cutting-edge tools and techniques in a fast-paced environment, contributing to the growth of our digital presence and supporting our overall marketing objectives.

Duties

• Develop, implement, and manage comprehensive digital marketing campaigns across platforms including social media, email, SEM, and display advertising.
• Utilize SEO tools and conduct keyword research to optimize website content, improve search engine rankings, and increase organic traffic.
• Manage content creation for blogs, social media posts, landing pages, and email marketing campaigns to engage target audiences effectively.
• Oversee social media marketing efforts, including social media management and Facebook Advertising, to grow followers and enhance engagement.
• Use Analytics and other tools to monitor campaign performance, analyze data trends, and generate actionable insights for continuous improvement.
• Implement conversion optimization strategies through A/B testing, landing page improvements, and performance marketing techniques.
• Manage content management systems such as WordPress and other CMS platforms to update website content regularly.
• Collaborate with teams utilizing Adobe Photoshop, Adobe Creative Suite, and graphic design skills to produce visually appealing digital assets.
• Execute marketing automation workflows using tools like marketing software.
• Stay current with industry trends in digital marketing, SEO best practices, e-commerce strategies, and emerging technologies like JavaScript or SQL that can enhance campaign effectiveness.

Qualifications

• Proven experience in digital marketing roles with a strong understanding of SEO tools, SEM campaigns, Google Ads/Google AdWords, Google Analytics, and marketing automation platforms.
• Proficiency in content creation, copywriting, graphic design (Adobe Photoshop & Creative Suite), HTML/CSS basics, JavaScript or SQL knowledge is a plus.
• Hands-on experience with social media management tools and advertising platforms such as Facebook Advertising.
• Familiarity with content management systems like WordPress or similar platforms.
• Strong analytical skills with the ability to interpret data insights for performance optimization.
• Excellent communication skills with the ability to craft compelling content tailored for various audiences.
• Ability to manage multiple projects simultaneously in a fast-paced environment while meeting deadlines.
• Bachelor’s degree in Marketing, Communications or related field preferred; relevant certifications are advantageous. Join our team as a Digital Marketing Specialist and play a vital role in shaping our online presence through innovative strategies and creative execution!

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Education

• High school or equivalent (Required)

Experience

• Digital marketing: 1 year (Required)

Ability to Commute

• Northport, AL 35473 (Required)

Willingness to travel

• 25% (Preferred)

Work Location: In person