Marketing Manager

Job Summary

Energize your career as a Marketing Manager by leading innovative digital marketing strategies that elevate brand presence and drive measurable results. In this dynamic role, you will craft compelling content, optimize online campaigns, and harness data analytics to maximize engagement across multiple channels. Your expertise will empower our brand to stand out in a competitive landscape, fostering growth and customer loyalty through creative and data-driven initiatives. This paid position offers an exciting opportunity to shape impactful marketing campaigns while developing your skills in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns across platforms such as social media, search engines, email, and display advertising to increase brand visibility and engagement.
• Utilize SEO tools and conduct keyword research to enhance website ranking and organic traffic growth through effective SEO strategies.
• Manage website content using content management systems like WordPress, ensuring content is optimized for SEO and user experience.
• Implement conversion optimization techniques to improve landing page performance and increase lead generation or sales conversions.
• Oversee paid search marketing efforts including Google Ads (formerly Google AdWords) and Facebook Advertising to maximize ROI.
• Analyze web analytics reporting using tools like Google Analytics and Google Tag Manager to track campaign performance, identify trends, and inform future strategies.
• Collaborate with graphic designers to produce high-quality visual content using Adobe Creative Suite and Adobe Photoshop for campaigns, social media posts, and website assets.
• Coordinate social media management and advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter to build community engagement.
• Set up and manage marketing automation workflows to nurture leads effectively through email marketing campaigns.
• Conduct performance marketing initiatives by leveraging paid search marketing techniques, SEM strategies, and website management best practices to boost online presence.

Skills

• Proficiency with SEO tools, Google Analytics, Google Tag Manager, and web analytics reporting for data-driven decision making.
• Strong understanding of SEO principles, keyword research, content creation, copywriting, and conversion optimization techniques.
• Experience with social media marketing including social media management tools and social media advertising campaigns on various platforms.
• Technical proficiency in HTML, CSS, JavaScript, SQL for website management and performance tracking purposes.
• Skilled in using Adobe Photoshop, Adobe Creative Suite for graphic design tasks related to digital campaigns.
• Knowledge of Google Ads (AdWords), Facebook Advertising, paid search marketing, SEM strategies, and digital marketing campaign setup.
• Familiarity with website management systems such as WordPress or other content management systems (CMS).
• Ability to analyze campaign data to optimize performance marketing efforts effectively.
• Experience with email marketing platforms and automation tools for targeted communication strategies.
• Strong copywriting skills combined with creative content development tailored for B2B marketing audiences.

This role is perfect for a proactive digital marketer eager to make a significant impact through innovative strategies and technical expertise!

Pay: $75,000.00 - $90,000.00 per year

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person