Senior Director of Product Marketing Strategy

Senior Director of Product Marketing Strategy

About the Company

A leading provider of innovative enterprise software solutions.

Industry

Computer Software

Type

Privately Held

About the Role

We are actively seeking a dynamic Senior Director of Product Marketing Strategy to spearhead the go-to-market (GTM) initiatives for our comprehensive B2B SaaS product range. In this pivotal role, you will be responsible for crafting and executing impactful marketing strategies and campaigns that align with our business objectives. You will lead and mentor a talented team of product marketers while ensuring cohesive and compelling messaging across all channels.

This position requires you to own the global product marketing strategy across diverse product lines, balancing traditional enterprise GTM strategies with innovative digital-led growth approaches. You will collaborate closely with cross-functional teams to drive successful product launch efforts and ensure market readiness.

The ideal candidate will possess a deep understanding of customer needs and personas, excel in guiding content strategy, and have a robust track record of driving revenue growth through sales initiatives. To qualify for this role, you should have a minimum of 15 years of experience leading a B2B product marketing group, with specific expertise in managing complex product portfolios.

Key qualifications include

• Expertise in GTM strategy, pricing, market research, and sales enablement.
• Strong background in managing global teams and fostering a culture of engagement.
• A hands-on, pragmatic leadership style with a focus on continuous improvement.
• A Bachelor's degree in marketing or a related field is required; an MBA is preferred.

We are looking for an innovative strategist with exceptional communication skills, capable of conveying key messaging effectively and conducting thorough market analysis. You should be adept at navigating complex corporate structures while promoting accountability at all levels.

Travel Percent

Less than 10%

Functions

• Product Marketing