Vice President of Marketing
- Location
- Stockton, CA
- Arrangement
- On-site
- Type
- Full-time
- Posted
- Closes
Vice President of Marketing
About the Company: Growing consumer products brand focused on wellness and beauty, expanding marketing and eCommerce.
Industry
| Consumer Goods | Type |
| Privately Held | About the Role |
The Company is seeking a VP of Marketing to play a pivotal role in the strategic guidance, revenue growth, and brand positioning of its expanding and innovative brand. This senior leadership position is focused on building and scaling a marketing and eCommerce team of experts to drive the tactical work forward. The successful candidate will be responsible for owning the budgeting and P&L for the department, maintaining a deep understanding of KPIs, and working with the team to bring the brand strategy roadmap to life.
The role involves a blend of DTC and B2B channel marketing, and the VP will be expected to represent the brand as a thought leader and product expert with various stakeholders. To be considered for this role, candidates must have a minimum of 10 years of integrated marketing experience, with at least 3 years in a leadership position. CPG experience is essential, with a strong preference for those with a background in wellness, beauty, or similar products.
The ideal candidate will have a proven track record in both DTC and B2B channel marketing, be adept at managing a team, and have a deep understanding of marketing and eCommerce technology. The role requires a strategic marketing leader with a passion for CPG, who is capable of driving business growth and is comfortable working at the executive level with internal and external partners.
| Functions | Marketing |
| Experience | 10 years required |
