Social Media Content Specialist

We are working with a leading Dublin-based creative agency looking to appoint a talented Social Media Specialist to join its growing digital team.

This is a hands-on social role for someone who lives and breathes social media and understands what makes content work across different platforms. You’ll work across a variety of brands, helping to develop, create and deliver engaging social content from initial idea right through to publishing and performance analysis.

Reporting to the Head of Social, you’ll collaborate closely with creative, strategy and paid media specialists in a fast-moving agency environment.

The Role

You’ll play a key role in the planning and delivery of social activity across multiple client accounts, combining creativity with a strong understanding of platforms, audiences and performance.

Responsibilities will include

• Planning and delivering platform-specific social content calendars.
• Creating engaging, platform-native content across TikTok, Instagram, Facebook, YouTube and other relevant channels.
• Shooting, editing and producing short-form video content.
• Creating visual assets in line with individual brand guidelines.
• Writing and testing engaging social copy and captions.
• Monitoring online communities and engaging with audiences.
• Identifying and vetting relevant influencers and creators based on audience and brand fit.
• Keeping on top of emerging trends, memes, sounds and platform developments.
• Tracking content and campaign performance against agreed KPIs.
• Using performance insights to continuously improve content and messaging.
• Working alongside creative and paid media teams to optimise campaign performance.
• Contributing ideas to creative brainstorms and campaign planning sessions.
• Testing new tools and AI-enabled workflows to improve creativity and efficiency.

About You

We’re looking for someone who is creative, curious and genuinely passionate about social media.

You’ll ideally bring

• Previous experience in a hands-on social media or content-focused role.
• Strong knowledge of TikTok, Instagram, Facebook and YouTube.
• Confidence creating and editing short-form video content.
• A strong understanding of what makes content feel native to each platform.
• Ability to adapt tone of voice and creative style across different brands and audiences.
• Experience using social scheduling and publishing tools.
• An understanding of social analytics and how performance data can inform future content.
• A natural ability to spot emerging social trends and translate them into relevant brand opportunities.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• A proactive, self-directed approach and willingness to experiment with new ideas and tools.

The Opportunity

This is an excellent opportunity for someone looking to build their career within a creative, collaborative agency environment, working across a diverse range of brands and campaigns.

You’ll have plenty of opportunity to contribute ideas, experiment with emerging social formats and tools, and take genuine ownership of the content you produce.