Senior Brand Manager

Job Description

Senior Brand Manager - Snacking & Product Innovation

Our client, an innovation-led food business with a strong product development and manufacturing platform, is seeking a hands-on Senior Brand Manager to build a new snacking brand and portfolio from the ground up.

Reporting to global marketing leadership, this role will shape the brand's three-to-five-year growth strategy while taking immediate ownership of its first major launch. The initial product focus is a snacking range, with significant opportunity to build future formats, ranges and consumer occasions over time.

The brand has a strong innovation foundation but limited current US recognition. The incoming Senior Brand Manager will play a central role in repositioning it as a modern, credible and desirable snacking brand for Gen Z and broader adult consumers. This is an excellent opportunity for someone who enjoys the pace, ownership and entrepreneurial problem-solving of a start-up environment within an established organisation.

Key Responsibilities

• Lead the US launch strategy for the brand's initial product range
• Build the brand portfolio including future product platforms and innovation opportunities
• Define the positioning, target consumers and product strategy establishing a modern snacking identify with relevance across current and emerging retail channels
• Translate US consumer insights into product concepts and with the support of senior management develop three-to-five-year strategic roadmap across consumer, channel and geographic priorities

Qualifications & Requirements

• 5+ years of relevant experience in brand management and innovation
• CPG experience required; food, beverage, snacking or confectionery experience strongly preferred
• Demonstrated experience launching new products or building a brand or portfolio from an early stage
• Strong understanding of US consumer trends, particularly within snacking, confectionery and better-for-you products
• Exposure to start-up, high-growth or new-venture environments is highly desirable
• Strong project management, analytical and problem-solving capabilities
• Must be able to work onsite in the Greater Seattle area