Marketing Specialist - Life Sciences

A global company in the life sciences sector is looking for a Marketing Specialist to lead key marketing and communications initiatives. This role focuses on brand development, digital marketing, market insights, and lead generation. It's a great fit for someone who enjoys working across teams, shaping messaging, and driving measurable growth. MUST have pharmaceutical/life sciences experience. What You'll Do Build and execute branding and communication plans that support business goals. Manage the communications budget and guide external partners on campaign execution. Drive brand visibility and lead generation through digital campaigns, events, webinars, and social media. Partner with commercial teams to qualify and convert marketing-generated leads. Lead go-to-market planning for new product launches, including positioning and integrated campaigns. Develop marketing assets such as product content, videos, email programs, and sales tools. Oversee website content, navigation, and SEO to strengthen the company's digital presence. Expand digital marketing programs across paid media, SEO/SEM, email, and social channels. Use analytics to assess performance and refine strategy. Gather market, customer, and competitive insights to guide decision-making. Represent the organization at industry events and trade shows. What You Bring Bachelor's or Master's degree in Marketing, Communications, or Digital Marketing. 5+ years of marketing experience, ideally in pharma, life sciences, or related fields. Experience executing marketing strategies, supporting new technology launches, and managing digital campaigns. Strong understanding of digital tools and platforms (analytics, SEO, PPC, social, CRM systems). Strong collaboration, communication, and project management skills. Comfortable using data to guide decisions. Ability to travel (up to 10%). #LI-HE1