Marketing Director - Global Occupier Services

Overview

In this role you will lead global marketing for Cushman & Wakefield's Global Occupier Services, aligning marketing to business priorities and driving revenue growth. You will partner with GOS leaders to craft an insight-driven strategy that differentiates the service offering and improves engagement across the pipeline. You will shape messaging, thought leadership, and campaigns that accelerate conversions and strengthen market position. This is a high-impact, cross-functional leadership role with a global reach and clear performance metrics.

Compensation / Benefits

• health, vision, and dental insurance
• retirement savings plans
• flexible spending accounts/HSAs
• life and disability insurance
• paid time off and holidays

Responsibilities

• Define and refine a global marketing strategy aligned to GOS priorities, revenue goals, and target client segments
• Align marketing with business development, account management, and sales enablement to engage clients earlier in the buying journey
• Understand corporate real estate outsourcing buyers, their decision drivers, and procurement dynamics; translate insights into actionable plans
• Manage budget and prioritize spend across campaigns, events, and thought leadership
• Collaborate with executive leadership, sales, and bid-pursuit teams to strengthen narratives and tools
• Ensure marketing is integrated into the sales process and pursuit strategies across regions
• Lead content development for executives, presentations, videos, podcasts, social media, and reports
• Plan and execute strategic industry events (e.g., CoreNet Global) with clear objectives and success metrics
• Coordinate with Research, Corporate Marketing, and Strategic Consulting to infuse data and thought leadership into marketing efforts
• Oversee a global/regional marketing team, driving consistency, quality, and timely delivery
• Define KPIs (pipeline influence, engagement, conversion) and optimize spend based on performance

Key requirements

• 10+ years of experience in B2B marketing, business development, or real estate/professional services
• Experience leading global or multi-region marketing strategies
• Experience in a matrixed, global organization
• Proven track record partnering with sales to influence pipeline and revenue
• Experience marketing to corporate real estate/occupier clients preferred
• Demonstrated experience leading industry event strategy (e.g., CoreNet Global)

• collaboration
• strategic thinking
• influencing and storytelling
• global marketing strategy
• campaign planning and management
• thought leadership development