Vice President of Marketing

Location: Remote in the United States or Canada | Reporting To: Executive Leadership

Industry: Technology, Digital Design, Creative, AI, Innovation Lab | Employees: 100

Owning strategy and outcomes for the agency's marketing function
Overseeing website, search, organic and paid social, email, marketing automation, PR/communications, content, event, sponsorships, employer branding
Building the annual plan and budget - with a standing seat in quarterly strategic planning with other agency leaders, partnering closely with the Chief Experience Officer
Defining the marketing organization design and leading the team that executes your plan and vision
Building a marketing rhythm so progress is visible and able to be adjusted over time
Creating a unified reporting view that connects marketing activity to spend pipeline and brand outcomes
Working closely with sales leadership to shape ICP, key account and GTM strategy, aligning campaigns, nurture programs, and content investment
Supporting executive relationship building and voice-of-customer program with brand storytelling and client reference content, in partnership with the CEO and sales leaders

10+ years of experience in B2B marketing for $50M+ advertising agencies
Experience holding budget and decision-making authority, not just accountability for outcomes
Demonstrated strategic capability - building a vision and translating that into plans and budgets
Track record of leading and developing high-performing teams and being hands-on
Experience reporting on measurable outcomes in front of executive leadership teams
Experience partnering with sales/business development leadership
Familiarity with marketing tools and platforms - CRM, marketing automation, email, analytics, paid social, SEO, AGO, CMS
Experience with ABM, demand generation, PR/communications, and employer marketing/branding are preferred skills/experiences to have for this role

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