Online Community Marketing Manager

DANIEL’S MUSIC FOUNDATION Online Community Marketing Manager

Marketing leadership, audience development, engagement, and growth for DMF Online

Reports to: Director of Teaching, Learning and Online Programming Direct Report: Content CreatorEmployment Status: Full-timeLocation: New York City / Hybrid (Remote & In-Person including Events/Travel with occasional weekends needed)

Compensation: $60,000

Role Focus: Approximately 90% DMF Online Community outreach and growth; 10% broader DMF marketing initiatives.

Position Summary

The Online Community Marketing Manager leads the day-to-day marketing, audience development, content strategy, and growth efforts for DMF Online.

Reporting to the Director of Teaching, Learning and Online Programming, this person translates program vision and growth priorities into coordinated campaigns that attract new participants, convert interest into participation, deepen engagement, and strengthen long-term retention.

This is a hands-on marketing management role responsible for campaign execution, channel planning, relationship building, content communications, audience journeys, analytics, and performance reporting, while directly managing the Content Creator.

Success is not measured simply by traffic, followers, or impressions. The goal is to grow an active, welcoming, accessible community where participants return regularly, build relationships, explore meaningful programming, and feel a genuine sense of belonging.

Key ResponsibilitiesMarketing, Growth & Audience Development

• Develop and execute annual, quarterly, and monthly marketing plans for DMF Online.
• Create campaigns that move participants from awareness to long-term engagement.
• Increase registered and active DMF Online community members.
• Develop onboarding, retention, and re-engagement strategies.
• Develop communications for prospective participants, families and caregivers, educators, schools, disability organizations, and community partners.
• Identify opportunities for partnerships, referrals, cross-promotion, outreach, and digital advertising.
• Communicate what makes DMF Online unique: an accessible community centered around joy, self-expression, learning, connection, and belonging.
• Lead marketing campaigns for Drop-In Classes, Deep Dives, Dance Parties, Open Mics, Sing-Alongs, certain school programming, seasonal initiatives, and special events.

Content & Community Storytelling

• Own the DMF Online content and promotional calendar across social media, email, website, video, digital campaigns, and community communications
• Manage the Content Creator, including priorities, production schedules, feedback, and professional development.
• Assist in developing participant stories, Teaching Artist features, program highlights, videos, testimonials, class previews, and event promotions.
• Work with Juliana, Martika and Carla to ensure content is accessible, respectful, disability-inclusive, and aligned with DMF’s brand and principle-based, student-centered approach.
• Ensure prospective participants can easily understand what DMF Online is, how it is part of the total Daniel's Music experience, who it serves, how to join, and what to expect.

Measurement & Operations

• Track key outcomes including:
• Account creation and conversion
• First-time and repeat participation
• Active community members
• Weekly and monthly engagement
• Retention and re-engagement
• Email, social, and video performance
• Paid advertising performance
• Analyze where prospective participants disengage in the journey from newly registered participants to active participation (at least 1hr per week).
• Use data, participant feedback, and program insights to improve marketing, onboarding, and engagement strategies to provide concise reporting on what is working, what has been learned, and what actions should come next.

QualificationsRequired

• 4+ years of experience in digital, community-based, content, or audience-development marketing.
• Experience developing and executing multi-channel campaigns.
• Demonstrated ability to grow and engage an online audience or community.
• Experience managing a direct report or creative workflow.
• Strong writing, storytelling, communication, and project-management skills.
• Strong understanding of social media, email marketing, digital analytics, paid media, and content-management tools.
• Commitment to disability inclusion, accessibility, respectful representation, and community-centered storytelling.
• Bachelor's degree in Marketing, Communications, or Project Management, or any other related field
• Add another bullet - Great communicator with a passion for our community and building relationships

Preferred

• Experience reaching individuals with disabilities, families, educators, schools, or service organizations.
• Experience in nonprofit, disability, arts, education, or mission-driven organizations.

Core Purpose

The Marketing Manager helps grow a vibrant, active, and sustainable DMF Online Community through music-making by increasing awareness, participation, engagement, and retention. The role owns day-to-day marketing strategy and execution, including campaigns, content planning, audience development, optimization, and performance reporting, using data and audience behavior to strengthen onboarding, re-engagement, and long-term participation. The Director of Teaching, Learning and Online Programming retains ownership of DMF Online’s overall vision, programming, curriculum, participant experience, Teaching Artist direction, major partnerships, and long-term growth strategy, while approving high-impact campaigns and ensuring the Content Creator receives clear direction.

Pay: $60,000.00 per year

Benefits

• Health insurance
• Paid time off

Work Location: Hybrid remote in New York, NY 10029