Chief Marketing Officer(CMO)-Exec Leadership-Digital Marketing/Growth

Chief Marketing Officer (CMO) – Executive Leadership | Digital Marketing & Growth

Executive Leadership Team | Digital Marketing, Strategy & Business Growth

Company: Davis Business Law PLLC

Location: Enid, Oklahoma

Position: Full-Time | In-Office Executive Position

Work Arrangement: On-Site – Not Remote or Work From Home

About the Opportunity

Davis Business Law is seeking an accomplished, results-driven Chief Marketing Officer (CMO) to join our executive leadership team and lead the firm's marketing strategy, brand development, and business growth initiatives.

This is a true C-suite executive position with a seat at the leadership table, not a middle-management marketing role.

The CMO will work directly with the CEO and other senior leaders, participate in high-level business decisions, and play a critical role in shaping the firm's long-term strategic direction and continued expansion into new markets.

We are looking for a marketing executive who combines strategic vision with hands-on digital marketing expertise. You will have ownership of the firm's overall marketing function, lead generation performance, digital presence, and marketing investments while working closely with an established Marketing Coordinator and our client intake team.

The ideal candidate is both a strategic leader and a knowledgeable marketing practitioner who understands how to build and execute successful marketing programs, generate qualified leads, improve conversion rates, and turn marketing investments into measurable business growth.

This is an opportunity to take an established marketing operation to the next level while having a direct voice in the firm's executive leadership and future direction.

Please note: This is a full-time, in-office position based in Enid, Oklahoma. This is not a remote or work-from-home opportunity.

Executive Leadership & Business Strategy

• Serve as a member of the firm's executive leadership team, participating in strategic planning, company-wide initiatives, and key business decisions.
• Partner directly with the CEO to establish the firm's marketing vision, growth objectives, and long-term business development strategy.
• Develop and execute comprehensive marketing strategies that support the firm's growth across existing and future markets.
• Establish marketing priorities, budgets, performance goals, and measurable business objectives.
• Evaluate marketing investments and ensure resources are allocated toward the highest-performing lead generation and growth opportunities.
• Identify new markets, opportunities, and strategies to increase the firm's visibility, market share, and client acquisition.
• Lead and develop the marketing function, including the Marketing Coordinator and outside marketing partners.
• Present marketing performance, lead generation results, and growth opportunities to executive leadership.

Digital Marketing & Lead Generation

• Own the firm's overall lead generation strategy and marketing performance across multiple markets.
• Monitor and optimize established lead generation programs to consistently generate qualified leads at competitive acquisition costs.
• Develop strategies to increase qualified leads while maintaining predictable and sustainable cost-per-lead performance.
• Analyze lead quality, conversion rates, and marketing effectiveness to identify opportunities for improvement.
• Work closely with the client intake team to ensure new leads are contacted promptly and efficiently converted into consultations.
• Develop strategies to improve the entire marketing-to-client acquisition process.

Google Ads & Paid Search Marketing

• Oversee and optimize Google Ads campaigns across all markets.
• Review search term reports regularly, monitor advertising spend, and identify opportunities to improve campaign performance.
• Evaluate keywords, bidding strategies, ad performance, and campaign structure.
• Test new advertising approaches and identify opportunities to improve lead quality and reduce acquisition costs.
• Ensure paid advertising investments align with the firm's overall growth objectives.

SEO & Organic Search Strategy

• Lead the firm's SEO strategy to improve organic search visibility, rankings, and website authority.
• Monitor and protect the firm's Authority Score, targeting a score of 35.
• Oversee local SEO initiatives and Google Business Profile optimization across all markets.
• Develop backlink acquisition strategies through public relations, industry relationships, podcast appearances, and expert commentary opportunities.
• Utilize SEO tools such as Semrush, Ahrefs, Surfer SEO, or comparable platforms to analyze performance and identify growth opportunities.
• Monitor competitors, search trends, and changes in search engine algorithms.

Website, Content & Brand Development

• Oversee the firm's website strategy, content development, and ongoing optimization.
• Work with the Marketing Coordinator and attorneys to develop new website pages, landing pages, and blog content.
• Establish a consistent content production schedule targeting 12 new website content pages per month and one blog post per week.
• Ensure content is informative, engaging, search-optimized, and aligned with the firm's brand and practice areas.
• Coordinate the development of new market landing pages before entering new geographic markets.
• Maintain accurate and current information regarding attorneys, firm locations, services, and company announcements.
• Identify opportunities to strengthen the firm's brand recognition and online authority.

Reputation Management & Public Relations

• Oversee the firm's online reputation and review generation strategy.
• Maintain a Google review average above 4.8 across each market.
• Develop strategies to generate at least two new Google reviews per market each month.
• Ensure firm and attorney profiles remain accurate and current across LinkedIn, Avvo, Super Lawyers, Lawyers.com, BBB, and other relevant directories.
• Develop public relations opportunities to increase the firm's visibility and credibility.
• Secure opportunities for the CEO to participate in podcasts, industry interviews, and expert commentary.
• Target two podcast appearances and four expert quote submissions per month.
• Develop backlink opportunities through reputable websites, targeting eight new followed backlinks per month from sites with an Authority Score above 15.

Marketing Operations, Analytics & Reporting

• Establish and maintain marketing performance metrics and reporting systems.
• Deliver regular reports to executive leadership tracking qualified leads, consultations, conversions, advertising spend, cost per lead, and marketing ROI.
• Monitor campaign performance and maintain cost-per-lead consistency, targeting less than 10% variation.
• Conduct regular website audits and oversee ongoing improvements.
• Maintain marketing calendars, recurring campaigns, and deadlines.
• Oversee the firm's client satisfaction survey program through Keap or a comparable CRM.
• Develop client retention and follow-up initiatives in collaboration with attorneys and internal staff.

Leadership & Cross-Functional Collaboration

• Work closely with the Marketing Coordinator to establish priorities, delegate projects, and ensure consistent execution.
• Collaborate with attorneys to develop marketing content and identify opportunities to showcase their expertise.
• Partner with the client intake team to improve lead response times, consultation scheduling, and conversion rates.
• Build relationships with outside marketing agencies, vendors, media contacts, and industry partners.
• Establish accountability, processes, and standards that allow the marketing function to scale as the firm grows.

What We're Looking For Executive Leadership Experience

• Previous experience as a Chief Marketing Officer, VP of Marketing, Marketing Director, or senior marketing executive.
• Demonstrated experience developing and executing company-wide marketing and business growth strategies.
• Experience working directly with CEOs, business owners, presidents, or executive leadership teams.
• Proven ability to connect marketing initiatives to revenue growth, client acquisition, and overall business performance.
• Experience managing marketing budgets, teams, vendors, and multiple marketing channels.

Digital Marketing Expertise

• Strong hands-on knowledge of Google Ads, paid search, SEO, SEM, and digital lead generation.
• Experience with local SEO and Google Business Profile management.
• Familiarity with SEO and analytics platforms such as Semrush, Ahrefs, Surfer SEO, Google Analytics, and Google Search Console.
• Experience developing content strategies, website landing pages, and search-optimized content.
• Understanding of backlink development, online reputation management, and digital public relations.

Leadership & Communication

• Excellent leadership, communication, and organizational skills.
• Strong analytical abilities with the ability to interpret marketing data and make strategic decisions.
• Ability to manage multiple priorities, establish accountability, and meet deadlines.
• Comfortable working directly with attorneys, executives, and other busy professionals.
• Strong writing, editing, and content development skills.

Preferred Experience

• Previous experience in legal marketing, law firms, or professional services.
• Experience with multi-location businesses and geographic market expansion.
• Familiarity with Keap or similar CRM platforms.
• Experience managing a lean marketing team while overseeing a broad range of marketing functions.

What Success Looks Like

The CMO will be accountable for measurable marketing performance and business growth, including:

• Generate more than one qualified lead per attorney per business day in each market.
• Maintain cost-per-lead consistency with less than 10% variation.
• Maintain an SEO Authority Score of 35.
• Maintain a Google review average above 4.8 in each market.
• Generate at least two new Google reviews per market each month.
• Publish 12 new website content pages each month and one blog post per week.
• Secure two podcast appearances and four expert quote submissions for the CEO each month.
• Generate eight new followed backlinks per month from websites with an Authority Score above 15.
• Maintain weekly Google Business Profile posts in every market.
• Improve lead response times and conversion rates in collaboration with the intake team.

What We Offer

• Competitive executive compensation based on experience and qualifications.
• Health, dental, and vision insurance.
• Term life insurance.
• Short-term disability coverage.
• Employee Assistance Program.
• 401(k) with guaranteed company match.
• Opportunity to join the executive leadership team and directly influence the firm's strategic direction and growth.
• Significant ownership and influence over the firm's marketing function and future expansion.

Interested candidates should submit their resume to:

Davis Business Law PLLC is an Equal Opportunity Employer.

Company Description

We are a business law firm that runs like a growth company. We are an exciting, fun and supportive place to work.