Vice President of Strategic Marketing

We are looking to add a Vice President of Strategic Marketing & Growth to our team!

LOCATION: Fully Remote (U.S.-based & occasional travel)

REPORTS TO: President and General Manager- Destination Pet

PAY: $175k - $200k/ salary

CORE RESPONSIBILITES:

Growth and Revenue Ownership

Own B2C growth outcomes, including customer acquisition, retention, same-store revenue growth, and marketing-attributable revenue.
Translate company-level goals into clear growth strategies, targets, and execution plans, testing hypotheses and assumptions along the way to ensure strategies are grounded in data and real-world performance.
Serve as a strategic partner to the President/GM and executive leadership, utilizing organizational agility when influencing decisions.
Provide clear, data-driven reporting and insights to leadership on growth performance, risks, and opportunities, with a bias toward action and continuous improvement.

Multi-Brand & Local Market Strategy

Design and operationalize a scalable multi-brand marketing model that supports 160+ local brands while preserving community relevance.
Establish a game plan that balances consistency with local customization; adapting approaches as markets, competition, and company priorities evolve.
Enable field leaders and local operators with tools, templates, and automation to execute effectively at the market level.
Ensure marketing strategies are adaptable to varied competitive, demographic, and economic conditions, demonstrating comfort with change and ambiguity.

Performance Marketing & Revenue Growth

Lead end-to-end performance marketing strategy across paid media, SEO, lifecycle marketing, & CRM.
Drive:
New customer acquisition
Retention and loyalty growth
Same-store growth in competitive or constrained markets
Establish and own KPIs, dashboards, and growth forecasts tied directly to revenue and center economics.
Continuously test, learn, and optimize across channels, offers, and funnel stages, challenging legacy approaches, and validating decisions through experimentation.

Campaign Strategy & Creative Leadership

Lead and inspire a high-performing, cross-functional creative team (design, content, copy, video).
Oversee the development of integrated brand, local, and internal campaigns—from strategy through execution while setting clear expectations and maintaining momentum against company objectives.
Ensure all creative work aligns with brand standards, growth objectives, and measurable performance outcomes.
Elevate creative quality while maintaining speed, scalability, and ROI discipline with a strong sense of urgency around execution.

Data, Analytics & Measurement

Establish robust attribution, experimentation, and incrementality frameworks to assess true ROI across brands, channels, and markets.
Use cohort analysis, LTV modeling, and funnel metrics to guide strategic decisions.
Leverage insights to inform prioritization, resource allocation, and growth planning.
Champion a culture of data-informed decision-making, where teams are encouraged to challenge the status quo and solve problems rigorously.

AI-Enabled Marketing & Innovation

Lead the responsible adoption of AI across marketing functions, including personalization, content generation, experimentation, forecasting, and operational efficiency.
Partner with internal governance bodies to ensure ethical, scalable, and high-impact use of AI.
Identify and pilot emerging tools and technologies that create durable growth advantages, remaining flexible as technology and capabilities evolve.

Cross-Functional & Operational Alignment

Partner closely with Field Operations to align demand generation with capacity, service quality, and customer experience.
Build strong, trust-based relationships across functions and with local operators to ensure alignment and execution.
Ensure marketing strategies support long-term retention and brand trust, not just short-term acquisition.
Function as a unifying force between centralized teams and local operators.

REQUIREMENTS:

Education & Experience:

Bachelor's degree in Marketing, Business, or related field (Master's preferred).
15+ years of progressive marketing or growth experience, with significant senior leadership responsibility.
Proven history of owning and delivering growth outcomes, not just marketing activity.
Experience operating in multi-location, multi-brand, franchise, or services-based businesses strongly preferred.
Deep expertise in performance marketing, paid media, SEO, lifecycle marketing, analytics, and website optimization.
Demonstrated ability to solve complex business problems, evaluate and refine assumptions, and adjust direction quickly when needed.
Strong executive presence, communication skills, and ability to build effective relationships across levels and functions.
Revenue-oriented, data-driven, and highly accountable mindset with a powerful sense of urgency to execute company objectives.
Position is remote, however 25% travel is required to visit centers and to attend team meetings.

PERKS:

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