We're building the world's first marketplace for personal AI — where people don't just use AI, they become it.

At Uare.ai, founded by Robert LoCascio (former CEO of LivePerson), we're creating a platform where prosumers and consumers come together — to build, share, and interact with AI versions of themselves. These aren't chatbots. They're living digital reflections that express knowledge, creativity, and emotion.

Now we're looking for a CMO who can bring this vision to life through an exceptional prosumer or consumer experience and compelling brand. Someone who blends storytelling, growth strategy, and customer obsession to create something world class.

Job Description

As CMO, you'll define how the world understands and engages with Uare.ai and lead a product growth strategy. From launching AI personas to scaling brand presence and driving adoption across customer bases. You'll own the strategy and execution of our entire marketing engine.

This role is for a strategic, data-driven, and creative marketing leader with experience navigating complex, multi-audience funnels. You'll work directly with the CEO and executive team to build brand equity, activate user growth, and develop tailored GTM strategies across segments.

Responsibilities

Own and evolve the company's marketing strategy for both consumer and prosumer verticals
Define and deeply understand our consumer and prosumer audiences through data analysis and market research
Develop and execute high-performance marketing campaigns, including Google Ads and other paid channels
Drive measurable growth by optimizing for ROAS (return on ad spend) and CPA (cost per acquisition)
Build and scale our go-to-market strategy with a focus on customer acquisition and retention
Blend storytelling, growth strategy, and customer obsession to create exceptional brand experiences
Leverage data science and analytics to inform strategy and continuously improve campaign performance
Build and lead a high-performance marketing team across brand, growth, content, lifecycle, PR, and community
Drive targeted acquisition strategies for Baby Boomers/Gen X, leveraging both digital and offline tactics
Develop demand generation programs tailored to prosumers and enterprise use cases
Oversee content strategy, storytelling, and educational campaigns to simplify our deep tech offering
Launch and manage performance marketing initiatives with a data-first approach
Partner cross-functionally with product, sales, and leadership to ensure tight alignment
Cultivate media relationships and thought leadership around AI, legacy, and future-of-work trends

Requirements

5+ years of experience in consumer or prosumer marketing with a focus on growth and performance
Proven track record of running high-performance marketing campaigns, including Google Ads and other paid channels
Deep understanding of AI
Proven track record scaling customer acquisition, engagement, and retention across complex markets
Data science background or strong analytical/statistical skills
Experience with segmented marketing, funnel optimization, and messaging strategy
Strong knowledge of digital channels (search, paid social, influencer, email, SEO) and field/relationship marketing
Strong ability to define and understand target audiences through data analysis and market research
Demonstrated success driving measurable growth through ROAS (return on ad spend) and CPA (cost per acquisition) optimization
Experience developing and executing go-to-market strategies focused on customer acquisition and retention
Data-driven mindset with strong analytical skills and ability to translate insights into action
Excellent storytelling and brand-building capabilities
Comfortable working in a fast-paced, high-growth startup environment-on—you know how to execute and lead
Excellent communication skills with an intuitive grasp of brand voice and narrative
Deep curiosity about AI, storytelling, and the intersection of tech and humanity
Based in or willing to relocate to Los Altos, CA (in-person role)

Bonus Points

Background in marketing legacy products, personal storytelling tools, or life services
Experience with attribution modeling and multi-channel marketing analytics
Experience building marketing systems for multi-use-case platforms
You've taken a startup from zero to scale across multiple audience types

Why Join Us

At Uare.ai, you'll help invent a new category — personal AI that feels human. You'll collaborate directly with world-class technologists, storytellers, and designers who care deeply about craft and purpose. You'll have freedom, creative ownership, and the chance to make your mark on a product that could redefine how billions of people interact with themselves and others.

The expected base compensation for this position is below. Our total compensation package for full-time employees includes equity and a comprehensive benefits package.

Annual Salary

$200,000—$320,000 USD

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