Growth Marketing Manager (In-App / Messaging)

The company is seeking a temporary Digital Channel Marketing Manager to join the Business Messaging Marketing team. This role is essential to ensure seamless continuity of digital and in-product marketing programs for small and medium-sized businesses (SMBs), with a focus on Client’s app’s Business products.

You will be responsible for executing ongoing digital and in-app marketing campaigns, partnering cross-functionally, and supporting key business objectives.

Key Responsibilities

Campaign Strategy & Development

• Lead the development and execution of Client’s app’s in-app communications across owned and operated digital channels.
• Drive customer acquisition, retention, and product engagement using lifecycle marketing strategies.
• Build and manage an audience-first creative and communications calendar aligned with product adoption goals.

Campaign Execution & Creative Production

• Partner with Product, Content, Creative, Data Science, and Engineering teams to deliver comprehensive and measurable campaigns.
• Drive product adoption through clear calls-to-action (CTAs) and deep links that guide users to in-app features and experiences.
• Lead a working team of technical program managers, engineers, and creative partners to ensure timely and effective campaign execution.

Measurement & Optimization

• Collaborate with Data Science to analyze web analytics, channel engagement, and product usage data.
• Measure campaign effectiveness and optimize performance through A/B testing and data-driven insights.

Minimum Qualifications

• Bachelor’s degree and 5+ years of digital marketing experience.
• Proven ability to operate in ambiguous environments, proactively develop solutions, and influence cross-functional stakeholders.
• Strong organizational skills with experience managing multiple projects simultaneously.
• Basic understanding of mobile app development and experience collaborating with technical teams.
• Hands-on experience with A/B testing and performance optimization.
• Demonstrated success delivering creative, strategic, and execution-focused marketing campaigns.
• Experience developing customer-centric solutions for small business marketing challenges.

Preferred Qualifications

• Background in content strategy.
• Experience managing vendors and agency partners.
• Advanced knowledge of digital campaign creation, experimentation, and optimization.
• Experience navigating global localization challenges and building solutions for diverse audiences.

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals. Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more. Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.