Marketing Associate - Digital Marketing & eCommerce

Position Summary

The Marketing Associate - Digital Marketing & eCommerce supports the execution and ongoing optimization of the company's digital marketing and e-commerce initiatives across DTC websites, Amazon, Walmart, Target, paid search, email/SMS, and other digital channels. This role serves as a key executional and project management resource across the company's digital ecosystem, helping ensure product content, digital marketing programs, website initiatives, and e-commerce projects are executed accurately, consistently, and on schedule. The Associate will have primary responsibility for digital shelf content and syndication, email and SMS execution through Klaviyo, and coordination of website initiatives, while supporting paid search strategy and execution in partnership with the company's Google Ads consultant.

The ideal candidate is highly organized, digitally savvy, detail-oriented, and interested in developing broad experience across digital marketing, e-commerce, CRM, performance marketing, digital project management and overall interest in general marketing principles. They will also embrace and contribute to our family-business culture where we strive for persistence, purpose, authenticity, excellence and care.

Key Responsibilities

Digital Shelf & E-Commerce Content Management

• Serve as the day-to-day owner of product content and digital shelf execution across Amazon, Walmart, Target, DTC websites, and other retailer.com platforms.
• Manage ongoing PDP content refresh projects, including product titles, bullet points/key features, product descriptions, imagery, enhanced content, and other consumer-facing digital assets.
• Coordinate with Marketing, Sales, Regulatory/Quality, agencies, and other stakeholders to gather required inputs and approvals for content updates.
• Manage content refresh projects from initial request through approval, implementation, syndication, and final QA.
• Ensure product content is accurate, consistent, current, and aligned with brand standards and retailer-specific requirements.
• Coordinate implementation of approved content through retailer portals, agency partners, or content syndication platforms as appropriate.
• Conduct routine audits of product detail pages to identify outdated content, missing assets, incorrect information, broken imagery, and other digital shelf issues.
• Track content updates through completion and verify changes have successfully published across retailer websites.
• Maintain organized records of approved product copy, imagery, enhanced content, and other digital assets.
• Support new-item setup and ongoing catalog maintenance across e-commerce platforms.
• Manage day-to-day administration of Bazaarvoice, including program maintenance, content coordination, issue resolution, reporting, and communication with Bazaarvoice support as needed.
• Support execution of ratings, reviews, and consumer-generated content initiatives based on priorities established by the Marketing Manager.

Syndigo & Content Syndication

• Serve as the primary day-to-day owner of the company's Syndigo portal and product content syndication activities.
• Upload, maintain, and update product imagery and digital assets within Syndigo.
• Manage syndication of approved product content and imagery to supported retail partners.
• Monitor syndication status and troubleshoot content or asset publishing issues.
• Coordinate with Syndigo support, retailer partners, and internal stakeholders to resolve syndication discrepancies.
• Ensure new and refreshed assets are properly associated with the appropriate products and successfully syndicated.
• Maintain product information and digital assets within Syndigo according to retailer and platform requirements.

Email & SMS Marketing

• Manage day-to-day email and SMS marketing execution through Klaviyo.
• Maintain and execute the email/SMS marketing calendar in alignment with established brand priorities, product launches, promotions, seasonal initiatives and overall strategy set forth by marketing manager.
• Build, test, schedule, and deploy email and SMS campaigns.
• Manage audience segmentation and targeting.
• Maintain and optimize automated customer lifecycle flows.
• Conduct A/B testing to improve engagement and conversion.
• Monitor key KPIs including deliverability, engagement, conversion, revenue, list growth, and unsubscribe rates.
• Prepare recurring performance reporting and identify opportunities for optimization.
• Develop recommendations to improve customer engagement, retention, and lifecycle marketing performance.

Website & DTC Project Coordination

• Serve as the primary day-to-day coordinator for website maintenance, enhancements, and development projects across company DTC properties.
• Work with the company's website developer to ensure approved website initiatives are executed accurately and on schedule.
• Translate approved marketing and business initiatives into clear project requirements and deliverables.
• Coordinate required copy, imagery, product information, promotional details, and other assets needed for development.
• Maintain project timelines and track website initiatives from request through completion.
• Proactively follow up on outstanding deliverables and identify potential project delays.
• Conduct QA of completed website changes prior to and following launch.
• Communicate required revisions and ensure identified issues are resolved.
• Coordinate product launches, landing pages, promotional updates, merchandising changes, and other website initiatives.
• Conduct routine website audits to identify outdated information, broken functionality, merchandising opportunities, and consumer experience issues.
• Support international digital initiatives by coordinating website and content updates, required assets, approvals, timelines, and implementation across applicable international markets.

Paid Search & Google Ads Support

• Support execution of the company's paid search and Google Ads strategy, as directed by the Marketing Manager, through coordination with the external Google Ads consultant.
• Communicate business priorities, product launches, promotional activity, and other relevant inputs to support campaign planning and execution.
• Coordinate required creative assets, product information, landing pages, promotional details, and other campaign needs.
• Participate in recurring performance reviews with the Marketing Manager and external consultant.
• Monitor budget pacing, traffic, conversion, ROAS, CPC, and other established performance indicators and flag notable trends or issues.
• Track agreed-upon campaign changes, tests, and optimization initiatives to ensure timely execution.
• Maintain recurring paid search reporting and support analysis of campaign performance.
• Assist with keyword research, search trend analysis, competitive research, and other analyses to help inform paid search strategy and optimization.
• Develop increasing knowledge of paid search and performance marketing to contribute observations and optimization opportunities over time.
• Support SEO initiatives through keyword research, content updates, implementation, and performance tracking based on strategic priorities established by the Marketing Manager.

New Product Launch & E-Commerce Execution

• Manage digital launch-readiness checklists for new products across DTC and retailer.com channels.
• Coordinate required PDP copy, imagery, product data, item setup, website updates, and digital marketing assets to support launches.
• Track deliverables across internal teams and external partners and proactively identify potential delays or gaps.
• Ensure approved digital content and assets are implemented across applicable channels.
• Conduct post-launch audits to confirm content and imagery are displaying accurately.
• Support execution of digital promotions and other marketing initiatives as needed.

Reporting & Project Management

• Maintain recurring e-commerce, website, CRM, and digital marketing reporting.
• Monitor established KPIs and identify notable trends, issues, and opportunities for review with the Senior Manager/Director.
• Assist with preparation of reporting for business reviews and marketing meetings.
• Maintain project trackers, marketing calendars, digital asset libraries, and related documentation.
• Coordinate deliverables and timelines across internal stakeholders, agencies, developers, consultants, retailers, and technology partners.
• Proactively identify executional roadblocks and drive assigned projects through resolution.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, E-Commerce, or related field preferred.
• 1–3 years of experience in digital marketing, e-commerce, digital content, CRM, project management, or a related field preferred.
• Experience with Klaviyo, Syndigo, Google Ads, retailer content portals, or similar digital platforms preferred.
• Familiarity with Amazon, Walmart.com, Target.com, WooCommerce / Shopify, or other major e-commerce platforms is a plus.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Excellent attention to detail, particularly when managing product information and consumer-facing digital content.
• Comfortable working with digital marketing and e-commerce performance data.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to effectively coordinate work across internal stakeholders and external partners.
• Strong written and verbal communication skills.
• Proactive problem-solving mindset with the ability to identify issues and drive them through resolution.
• Curiosity and a strong interest in developing within digital marketing and e-commerce.

What Success Looks Like

Success in this role means becoming a reliable owner of day-to-day digital marketing and e-commerce execution while ensuring projects move efficiently from strategy and approval through implementation. The Digital Marketing & E-Commerce Associate will ensure product content and imagery remain accurate across the digital shelf, content refreshes are successfully implemented and syndicated, email and SMS programs are consistently executed, website projects remain on schedule, and external digital partners have the information and resources needed to execute effectively.

As the Associate develops, they will build increasing expertise across general marketing principles, digital marketing and e-commerce, identify opportunities independently, recommend improvements based on performance, and take greater ownership of digital initiatives.

Pay: $64,000.00 - $76,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in East Hampton, CT 06424