VP Marketing & Product Mgt Surety Insurance - Greenville, SC

VP Marketing & Product Mgt Surety Insurance - Greenville, SC

VP Vice President Executive Director Program Manager Product Manager Underwriter Underwriting Manager Team Leader Commercial Contract Surety _ .

Develop and lead product go-to-market strategies across various channels of distribution including Independent Marketing Organizations, Managing General Agents, Broker Dealers, and Financial Institutions for Commercial lines of insurance.

Commercial Surety Bonds Serviced include: Construction, Performance, License and Permit, Mortgage Broker, Liquor, Utility, Warehouse, Auctioneer, Lottery, Fuel Tax, Auto Dealer.

• ** Review existing industry and competitive research to understand customer needs, get a pulse of the market, and identify path forward to support marketing and distribution.
• ** Develop and lead strategic go-to-market plans for the launch of new products and releases.
• ** Manage cross-functional implementation of plan, including strategizing with marketing, market planning, competitive intelligence, research, sales, operations and executive leadership teams.
• ** Develop implement, and manage marketing programs that drive qualified leads, including content, webinars, nurturing campaigns, whitepapers, etc.
• ** Craft product positioning and messaging with marketing communications and sales teams to articulate compelling marketing positioning based on product distinctions through all communication mediums.
• ** Coordinate marketing, product, market planning and sales teams to effectively identify prospects and drive leads in support of plan.
• ** Partner with sales development team to implement strategic messaging into wholesaler training initiatives and ensure enablement of sales force.

Build a career at an extraordinary organization offering an industry competitive compensation package, bonuses, tuition reimbursement, full medical benefits, 401(k) savings plan, comprehensive vacation policies, numerous professional development opportunities, vibrant and growth oriented work environment, and more!

For complete details contact Greg Foss at

(609) 584-9000 ext 270

Or submit resume online at

http://dmc9.com/gbf/app.asp

Or email to

[email protected]

Please reference #43079SC235 when responding. Diedre Moire Corporation.