Lead Product Marketing Manager, Digital Marketing

The Lead Product Marketing Manager, Digital Marketing is a strategic, career-oriented professional responsible for developing and executing integrated go-to-market digital strategies that drive gross adds, reduce churn, improve customer engagement, and grow ARPU. This role owns the end-to-end product marketing lifecycle for their assigned domain, translating market and customer insights into actionable campaigns while managing critical cross-functional relationships to ensure aligned, on-time, and successful delivery of business outcomes. As a subject matter expert, the Lead Product Marketing Manager, Digital Marketing establishes best practices, mentors less experienced team members, and operates with a high degree of autonomy on complex, broad-scope initiatives.

Here's what you'll do

Strategy & Campaign Development

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other digital channels to drive qualified leads and new business
• Strong understanding of the B2B customer journey, with experience developing digital strategies that move prospects from awareness through consideration, conversion, and retention.
• Partner closely with creative, media, sales, product, programming, and agency teams to develop compelling campaigns and ensure consistent messaging across the customer experience.
• Create and optimize digital content and messaging that clearly communicates DIRECTV FOR BUSINESS's value proposition, particularly around sports, live programming, streaming, and the unique needs of bars, restaurants, and other commercial customers.
• Develop testing roadmaps (A/B, multivariate) to continuously optimize messaging, offers, and channel mix.

Cross-Functional Leadership & Project Management

• Manage relationships wi