Vice President of Creative & Digital Operations

Discover Your Purpose with Us at Discovery Senior Living!

As Vice President of Creative & Digital Operations, you’ll play an essential role where each of us have a part in enriching the lives of seniors, strengthening our brand, accelerating growth, and making a difference every single day.

This is a high-impact leadership role overseeing STAT Marketing, Discovery Senior Living’s in-house creative and digital agency. You will lead the vision, strategy, execution, and operational performance across all creative and digital disciplines while building a scalable, high-performing agency model that supports enterprise growth.

Position Highlights

Status: Full Time – Exempt

Schedule: Monday–Friday, with flexibility based on business needs

Location: Bonita Springs, FL – Home Office Based (On-site presence required)

Travel: Limited to moderate travel as needed

Why You'll Love Working at Discovery Senior Living

Discovery Senior Living has been proudly serving seniors and families since 1994. We have built a wealth of knowledge, passion, and respect for senior housing with experience owning, operating, and managing successful, award-winning senior living communities. Our high standards and commitment to quality care are evident in all we do. We are leaders in our industry, redefining senior living and reaching a new level of achievement through integrity, teamwork, performance, accountability, hard work, compassion, and creativity.

A large part of what makes Discovery different from other companies in this industry is our willingness to embrace change. We continually challenge how we operate to ensure our marketing, culture, and resident experience represent the strongest value proposition in the marketplace. That mindset fuels innovation, momentum, and meaningful impact across our communities and teams.

We’re continually looking for exceptional leaders to help shape the future of Discovery Senior Living. Discover Your Purpose!

What You’ll Do

Leadership & Agency Oversight

• Lead STAT Marketing, Discovery Senior Living’s in-house creative and digital agency, setting vision, strategy, and execution standards.
• Partner closely with the SVP of Strategic Marketing to drive integrated creative and digital strategies that accelerate community lead generation, elevate brand presence and support sustainable business growth.
• Serve as the senior leader and primary point of accountability for creative, digital, and agency operations across the organization.

Creative & Digital Strategy

• Own end-to-end creative and digital strategy across web, content, email, social, paid media, and design.
• Ensure cohesive, compelling storytelling aligned with brand voice, business objectives, and community-level needs.
• Maintain deep knowledge of DSL markets, competitive positioning, and sales drivers to inform campaign strategy and creative direction.
• Ensure proprietary marketing programs are fully leveraged across all channels.

Performance, Analytics & Optimization

• Oversee lead generation and conversion performance across all digital and traditional channels.
• Drive conversion rate optimization through testing, insights, and data-driven decision-making.
• Partner with paid media team to optimize media spend, funnel performance, and ROI.
• Provide high-level reporting and insights to leadership and investment partners.

Operational Excellence & Financial Management

• Own STAT Marketing’s operational framework including systems, tools, workflows, resourcing models, and governance.
• Manage agency budgets, forecasting, financial performance, and cost efficiencies.
• Oversee SOWs, vendor relationships, and external agency partnerships.
• Analyze monthly financials, identify risks, and recommend corrective actions to ensure fiscal accountability.

People Leadership & Organizational Development

• Lead and develop functional leaders across web development/experience, paid media, content, email, social media and graphic design teams.
• Build, mentor, and inspire a high-performing, multidisciplinary team culture grounded in accountability and innovation.
• Support onboarding, training, and professional development across STAT Marketing.
• Navigate organizational growth, transformation, and evolving team structures with confidence and transparency.

Innovation & Growth Enablement

• Stay ahead of digital, creative, and marketing trends, tools, and platform evolution.
• Champion new technologies, processes, and methodologies that enhance agency performance and scalability.
• Support acquisitions, brand transitions, and enterprise digital transformation initiatives.

Qualifications

You will be successful in this role if you bring

Education & Experience

• Bachelor’s degree in Marketing, Communications, or a related field; advanced degree preferred.
• 12+ years of progressive leadership experience across creative, digital, and performance marketing disciplines.
• Proven experience running or leading an in-house agency or agency environment.
• Industry experience in senior living, healthcare, real estate, or other multi-location organizations strongly preferred.
• Demonstrated success driving measurable business growth through integrated creative and digital strategies.
• Extensive experience with performance marketing, demand generation, attribution, and ROI measurement.
• Hands-on experience with CRM, CMS, and marketing automation platforms (HubSpot or similar).

Leadership, Strategy & Capabilities

• Strong strategic and operational planning skills with the ability to scale teams and workflows.
• Financial acumen including budget ownership, forecasting, P&L oversight, and revenue accountability.
• Ability to lead through organizational change, including shifts in reporting structure and operating models.
• Proven success coaching and developing senior leaders and high-performing teams.
• Executive presence with exceptional communication and presentation skills, including comfort with C-suite and investors.
• Analytical, detail-oriented, and solutions-focused with the ability to thrive in a fast-paced environment.

Why Join Us?

• Enjoy a comprehensive benefits package – medical, dental, vision, PTO, 401(k) and more for eligible positions
• Thrive in a purpose-driven environment that puts residents first
• Join a collaborative, supportive leadership team that values your voice
• Build meaningful connections and create lasting impact for residents and their loved ones

Benefits You’ll Enjoy

• Competitive wages
• Early access to earned wages before payday!
• Flexible scheduling options with full-time and part-time hours
• Paid time off and Holidays (full-time)
• Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
• 401(K) with employer match
• Paid training
• Opportunities for growth and advancement
• Meals and uniforms
• Employee Assistance Program

Equal Opportunity Employer

We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V

A Note to Applicants

This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.

Agency Policy

We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.

Employment Scam Warning

We only post jobs on our official careers site and accept applications through that platform. We do not conduct interviews via text or social media or ask for personal or banking information.