Digital CMO

Position Overview

We are seeking a dynamic and strategic Digital Chief Marketing Officer (Digital CMO) to lead the company's digital marketing efforts. This pivotal role requires developing and executing innovative digital marketing strategies to boost brand awareness, enhance customer engagement, and drive revenue growth. As the Digital CMO, you will oversee all online marketing activities, leverage cutting edge tools and technologies, and inspire your team to achieve ambitious goals. Your expertise will shape our multi channel digital presence, ensuring we maintain a competitive edge while delivering measurable results.

Responsibilities

Develop comprehensive digital marketing strategies aligned with company goals, focusing on brand growth and customer acquisition.

Lead the planning and execution of paid advertising campaigns across platforms (e.g., Google Ads, Facebook Ads, and other social media channels) to maximize Return on Investment (ROI).

Manage websites using Content Management Systems (CMS) like WordPress, ensuring high performance, adherence to SEO best practices, and continuous user experience optimization.

Utilize SEO tools and techniques including keyword research, content optimization, and technical SEO audits to improve organic search rankings.

Manage marketing automation platforms to streamline campaign workflows, nurture leads, and enhance customer engagement through tactics such as personalized email marketing.

Analyze web data using tools like Google Analytics and Google Tag Manager to monitor campaign performance, identify optimization opportunities, and report insights to stakeholders.

Oversee creative content production, utilizing Adobe Creative Suite (Photoshop, Illustrator) to create compelling graphics and multimedia assets that support marketing campaigns.

Implement conversion optimization strategies to boost conversion rates through A/B testing of landing pages, refining calls-to-action (CTAs), and optimizing the user journey.

Lead social media management efforts, developing engaging content calendars and managing advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Drive performance marketing initiatives, focusing on Search Engine Marketing (SEM), paid campaign setup, and continuous optimization to maximize results. Collaborate with cross-functional teams including sales, product development, and design to ensure brand consistency and unified messaging across all digital channels.

Stay abreast of the latest digital marketing trends and emerging technologies to keep the company at the forefront of innovation.

Requirements

12+ years of experience in digital marketing leadership roles, with a proven track record of managing cross channel marketing campaigns.

Proficiency in SEO tools, Google Ads (Google AdWords), Google Analytics, Google Tag Manager, SEM strategies, and website management platforms such as WordPress.

Skilled in content creation tools like Adobe Photoshop and Adobe Creative Suite; graphic design skills are a plus.

Solid understanding of HTML, CSS, JavaScript, and SQL, enabling website customization and the integration of analytics tools.

Experience using marketing automation platforms for email marketing and customer journey mapping.

Familiarity with web analytics reporting tools and the ability to interpret data effectively to support strategic decision-making.

Knowledge of e-commerce platforms and online sales funnels, with the ability to optimize digital sales channels.

Excellent copywriting skills and expertise in social media management, capable of creating engaging content.

Ability to lead paid advertising campaigns, including SEM, social media advertising, and performance marketing initiatives.

Strong analytical skills, with the ability to translate complex datasets into actionable insights.

Exceptional communication skills, demonstrating a proactive approach to team leadership and stakeholder collaboration.

If you are passionate about driving brand growth through innovative digital strategies, join us as our Digital CMO! Your leadership will inspire the team to create globally impactful marketing campaigns and achieve measurable success in a fast-paced environment

Pay: $250,026.59 - $300,032.03 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: Remote