Vice President, B2B Digital Marketing

Are you the kind of person who can’t scroll past a LinkedIn ad without mentally rewriting the headline, thinking about the targeting strategy, and wondering if the advertiser is testing other ad optimizations? Do you believe performance marketing is an active discipline — not a “set it and forget it” dashboard? If so, this role is built for you.

About the Role

DKC Analytics is seeking a Vice President, B2B Digital Marketing to help lead and scale paid digital strategy across a top-tier client portfolio. This is a hands-on, performance-driven leadership role for someone who thrives inside ad platforms — especially LinkedIn — and understands that manual bidding, segmentation, creative iteration, and daily optimization drive meaningful business outcomes.

You will play a central role in shaping B2B demand generation strategies for enterprise clients, growth-stage startups, professional services firms, and mission-driven organizations. You’ll collaborate with analysts, creatives, PR strategists, and data scientists to build campaigns that move pipelines and don’t simply drive impressions.

This is not a passive oversight position. You will operate inside platforms, adjust bids manually, pressure-test targeting frameworks, and refine conversion paths in real time.

What You’ll Do

Lead B2B Paid Strategy

• Own paid digital strategy across LinkedIn Ads, Meta, Google, X, programmatic display, digital OOH, and affiliate channels
• Architect full-funnel B2B demand generation campaigns focused on qualified pipeline growth
• Translate PR, thought leadership, and brand initiatives into performance-driven media strategies
• Build and manage executive thought leadership campaigns, amplifying leadership voices through paid and organic distribution to drive authority, engagement, and inbound opportunity

Be a LinkedIn Ads Power User

• Execute and optimize LinkedIn Ads campaigns
• Continuously adjust bids, audience segments, creative variations, and budget allocations
• Develop advanced account structures and layered targeting strategies
• Build lead gen, ABM, retargeting, and content amplification frameworks
• Monitor performance daily and make data-driven adjustments

Manage Budgets, Clients & Reporting

• Oversee both emerging and enterprise-level budgets, from test campaigns to multi-million-dollar programs
• Manage and interface directly with clients, serving as a hands-on strategic partner and day-to-day point of contact
• Deliver contextualized reporting that connects media metrics to business outcomes
• Identify scaling opportunities and efficiency improvements across accounts

Client Leadership

• Serve as a strategic advisor to senior marketing and communications leaders
• Present performance insights and forward-looking recommendations
• Translate technical media strategy into clear, confident client communication

Team Development & Innovation

• Report directly to the Head of Digital Marketing
• Contribute to internal innovation around platform trends, bidding strategies, and AI-driven optimization
• Help shape new service offerings and performance benchmarks within the agency

Qualifications

• Deep experience running B2B paid media campaigns, especially on LinkedIn Ads
• Extensive hands-on experience with manual bidding strategies across platforms
• Highly analytical, comfortable working directly in-platform and inside spreadsheets
• Experienced managing budgets across multiple industries and client types
• Strong communicator — clear in writing, confident in presentations
• Detail-oriented with the ability to prioritize across multiple active campaigns
• Energized by performance improvement and continuous optimization
• Comfortable working in a collaborative, fast-moving agency environment