E-Commerce & Digital Marketing Manager – Luxury Jewelry

About the Role

We are a fast-growing fine jewelry and e-commerce company specializing in diamonds, gemstones, and luxury jewelry. We are seeking a highly motivated, creative, analytical, and hands-on E-Commerce & Digital Marketing Manager to take ownership of our marketing strategy from A to Z.

We currently have an established presence on TikTok and TikTok Shop, including livestream commerce, and are looking for someone who can help us expand beyond LIVE selling and build a complete digital marketing ecosystem.

This is not simply a social media posting position.

You will be responsible for identifying what our company should be doing next to increase brand awareness, traffic, customer acquisition, engagement, and ultimately sales.

We want someone who can combine creative content, social commerce, paid advertising, affiliate marketing, e-commerce strategy, analytics, and brand development to drive measurable growth.

Key Responsibilities

• Develop and manage the company's overall digital marketing and e-commerce growth strategy.
• Take ownership of marketing initiatives from strategy and planning through execution, testing, analysis, and optimization.
• Develop strategies for TikTok, TikTok Shop, Instagram, Facebook, and other relevant platforms.
• Grow sales outside of livestreams through shoppable videos, organic content, affiliates, creators, paid advertising, and other customer-acquisition channels.
• Develop and execute a strong TikTok Shop content and product strategy.
• Identify products that should receive additional marketing exposure and develop campaigns around them.
• Build and manage creator, influencer, UGC, and affiliate partnerships.
• Proactively recruit TikTok Shop affiliates and creators who can produce shoppable content for our products.
• Develop affiliate incentives, campaigns, product seeding strategies, and creator outreach programs.
• Develop creative short-form video concepts designed to improve hooks, watch time, engagement, product clicks, and conversions.
• Create marketing strategies around new products, gifting, bridal jewelry, personalization, custom jewelry, holidays, Black Friday, and other major shopping periods.
• Transform product marketing from simply selling a stone or jewelry item into communicating its inspiration, personalization, lifestyle, gifting, and emotional value.
• Research competitors, jewelry brands, luxury brands, DTC companies, social-commerce trends, and emerging marketing opportunities.
• Manage or assist with TikTok Ads, Meta Ads, Google Ads, retargeting, and other paid acquisition channels.
• Continuously test audiences, creatives, products, offers, hooks, and campaigns.
• Identify successful organic content that can potentially be scaled through paid advertising.
• Work closely with our livestream hosts, sales team, product team, photographers, videographers, designers, and management.
• Help improve product positioning, promotions, product pages, customer journeys, cross-selling, upselling, and average order value.
• Develop strategies for customer retention and repeat purchases.
• Monitor and report on marketing KPIs including revenue, ROAS, CAC, conversion rate, CTR, engagement, traffic, affiliate sales, and customer acquisition.
• Provide clear recommendations on what is working, what is not working, and what should be tested next.
• Stay ahead of emerging social media, e-commerce, jewelry, luxury, and digital marketing trends.

Our Marketing Philosophy

We do not want to simply market

Stone → Price → Sale

We want to build marketing around

Stone → Inspiration → Personalization → Emotional Value → Purchase

We are not simply selling a diamond, gemstone, or piece of jewelry. We are selling what that product can become and what it can mean to the customer.

The person in this position will play an important role in developing that story across our marketing channels.

What We're Looking For

• 3+ years of experience in digital marketing, e-commerce, growth marketing, social media marketing, or a related field preferred.
• Strong understanding of TikTok, Instagram, short-form video, and social commerce.
• TikTok Shop experience is highly preferred.
• Experience with shoppable video and LIVE commerce is a major plus.
• Experience with affiliate, influencer, creator, or UGC marketing is highly preferred.
• Experience with paid social advertising and performance marketing.
• Understanding of marketing analytics and metrics such as ROAS, CAC, CTR, conversion rate, AOV, and revenue attribution.
• Strong creative instincts and ability to develop compelling content concepts.
• Ability to balance brand building with measurable sales performance.
• Strong research, communication, organizational, and project-management skills.
• Comfortable testing new ideas quickly and using performance data to determine what should be scaled.
• Experience in jewelry, luxury goods, fashion, beauty, accessories, or premium DTC/e-commerce is a plus but not required.

The Person We Want

We are looking for someone who is proactive and entrepreneurial.

We do not want someone who waits to be told what to post every day.

We want someone who looks at our business and says:

“Here's what we're missing.”

“Here's what our competitors are doing.”

“Here's what I think we should test.”

“Here's what worked, here's what didn't, and here's what we should do next.”

You should be comfortable taking ownership, bringing new ideas to management, executing those ideas, and measuring the results.

Why Join Us?

This is an opportunity to join a growing jewelry and e-commerce company at an important stage of expansion.

You will have the opportunity to help build our marketing operation rather than simply inherit an established corporate marketing system.

For the right person, this position offers significant ownership and the ability to directly influence the growth and direction of the brand.

If you understand how to combine creativity, content, social commerce, e-commerce, analytics, and sales, we would like to hear from you.

Pay: $25.00 - $30.00 per hour

Application Question(s)

• Are you able to reliably commute to Livingston, NJ for this full-time, in-person position?
• How many years of professional digital marketing or e-commerce marketing experience do you have?
• Please briefly describe your experience with TikTok, TikTok Shop, shoppable videos, TikTok LIVE, Instagram Reels, or other social-commerce platforms. What were you personally responsible for?
• Have you worked with influencers, creators, UGC creators, or affiliate programs? Please briefly describe what you personally handled.
• Our company already generates sales through TikTok LIVE. If you joined us, what are the first 3 things you would do to grow our sales outside of LIVE?

Work Location: In person