We are seeking a Marketing Manager to assist with the development and execution of visually compelling and innovative marketing campaigns. This role combines creative vision, strategic planning, and project management to deliver high-impact marketing assets across various channels. The ideal candidate will play a key role in shaping brand identity, driving engagement, and achieving marketing goals through outstanding design and storytelling. This role is perfect for someone who thrives on creativity, collaboration, and delivering impactful marketing campaigns that resonate with audiences and elevate brand identity.

Responsibilities and Skills

Creative Content Development

Collaborate with the Director of Marketing and Social Media Manager to produce a variety of marketing assets, including digital ads, print materials, website content, videos, and social media graphics.
Develop creative concepts with a strong emphasis on storytelling and design principles to elevate brand identity.
Assist in brand identity management by maintaining consistency in visual design and messaging across all channels.
Partner with marketing teams to understand campaign requirements, target audiences, and messaging objectives.
Assist at photoshoots with shot lists to support business objectives.

Marketing and Campaign Support

Use marketing analytics to assess campaign performance and make data-driven recommendations for improvements.
Stay updated on industry trends and emerging technologies to improve creative
innovation and implementation.
Coordinate with leads from all properties to set email schedules and ideation.
Create and manage email marketing strategies, including automation and drip campaigns, using tools like Mailchimp.

Website and Blog Management

Make copy and content revisions across all websites.
Collaborate with the Marketing Director on quarterly website audits and enhancements.
Assist in developing and implementing new content strategies.
Manage blog content, ensuring alignment with overarching marketing goals and brand voice.

Required Skills

Demonstrated graphic design expertise with a strong eye for design and attention to detail.
Proficiency in email marketing platforms, website management, and blog creation.
Ability to work methodically, meet deadlines, and communicate effectively.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field (advanced degree preferred).
Proven experience in graphic design
Proficiency in design tools like Adobe InDesign, Illustrator, Photoshop, and Canva.
Previous experience as a Marketing Manager or in a similar role, with a track record of successful campaigns.
Excellent creative thinking, problem-solving, and communication skills.
Strong project management skills, with the ability to manage multiple projects, meet deadlines, and prioritize effectively.
An analytical mindset is needed to interpret data and optimize strategies.
In-depth knowledge of marketing trends, consumer behavior, and digital technologies.
Ability to work methodically, meet deadlines, and communicate effectively.
A strong eye for design and attention to detail

Easton Porter Group

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Creative Marketing Manager