Brand Manager II

Overview

In this role, you will lead Sling TV brand planning and multi-channel campaigns to strengthen brand equity and drive new customer acquisition. You'll partner with cross-functional teams and external agencies to craft integrated experiences across TV and digital channels. You will manage budgets, guide creative development, and mentor a growing team, all while advancing EchoStar's mission of reimagining connectivity. This is a chance to shape landmark brand initiatives in a fast-paced media environment.

Compensation / Benefits

• flexible spending accounts
• HSA
• 401(k) with company match
• ESPP
• flexible time away plan

Responsibilities

• Lead annual brand planning and strategic content pillars from concept to deployment
• Direct TV and digital ad campaigns, including asset development, briefs, business cases, testing, and production
• Serve as primary contact for creative agencies; manage SOWs and agency relationships
• Collaborate with Go-to-Market, Consumer Insights, and internal teams to craft messaging for products and offers
• Oversee brand marketing budget, forecasting, tracking, and optimization
• Mentor and develop direct reports to enable career growth

Key requirements

• Bachelor's degree in advertising, marketing, business administration, or related field
• 7+ years in brand marketing, strategy, production, or campaign management (TV production experience required)
• 2-4 years of experience leading teams
• End-to-end complex brand campaign management
• Creative agency partnership and workflow management

• Influence and collaboration across functions
• Strong interpersonal skills to foster team partnership
• Resilience and adaptability in fast-paced environments
• AI-driven data analysis or marketing automation tools