Marketing Director

Job Description

Marketing Director

Company: Eddy Foods

Location: Remote Full-Time

Travel: Approximately 10%

Position Overview

Eddy Foods has decades of experience crafting quality meats. Rooted in small-town values and a passion for great food, our portfolio includes Eddy Foods, Carolina Pride, Grass Rooted by Strauss, and serves customers across retail and foodservice channels with a wide portfolio of branded and private label items.

Eddy Foods is seeking a strategic, results-driven Marketing Director to accelerate growth across our businesses. This highly collaborative, hands-on role will partner closely with sales to identify growth opportunities, strengthen customer engagement, and translate consumer and market insights into compelling selling strategies and marketing plans.

The ideal candidate combines strong analytical capabilities with creativity and a passion for building brands and driving profitable growth across retail and foodservice channels. The ability to balance strategic thinking with hands-on execution and deliver impact in a resource conscious environment.

Key Responsibilities

• Commercial Marketing & Sales Enablement: Partner with Sales to develop persuasive, insight-driven selling materials, including customer presentations, innovation selling stories, product sell sheets, and category growth recommendations.
• Consumer Insights & Portfolio Growth: Leverage syndicated data, consumer insights, and competitive intelligence to identify category trends, portfolio gaps, and opportunities for distribution and product expansion.
• Innovation & Product Development: Collaborate with R&D and Sales to identify, develop, position, and commercialize new products aligned with customer needs and market opportunities.
• Shopper Marketing & Retail Media: Lead strategy, planning, execution, and performance measurement of shopper marketing programs and retail media investments to drive awareness, trial, and sales.
• Digital & Brand Marketing: Develop content strategies and oversee execution across brand websites and social media platforms to strengthen brand relevance, engagement, and visibility.
• Creative Direction & Packaging: Direct freelance graphic design and photography resources in the development of compelling brand assets, product labels, and packaging artwork, ensuring consistency with brand standards, business objectives and regulatory requirements.
• Trade Shows & Events: Lead planning and execution of national food industry trade shows, including messaging, booth design, product showcases, and sales support.
• Local Marketing: Oversee development and execution of local marketing collateral, including print advertising, community sponsorships, recruiting and regional events.

Qualifications

• 7+ years of progressive marketing experience, preferably within food, beverage, or consumer packaged goods.
• Self-directed, entrepreneurial mindset with the ability to proactively set strategic priorities, build the marketing agenda, and independently drive execution from concept through completion.
• Strong background in commercial marketing, category insights, and sales support across retail and/or foodservice channels.
• Experience leveraging syndicated data (Circana, NielsenIQ, or similar) to develop and implement actionable business recommendations.
• Demonstrated impact through shopper marketing, retail media networks, and digital marketing.
• Proficiency in creative design tools, including Canva and Adobe Creative Cloud, with the ability to develop, edit, and direct high-quality marketing materials.
• Advanced proficiency in Microsoft Office Suite, particularly PowerPoint and Excel, and experience using Teams and SharePoint or similar for collaboration and content management.
• Demonstrated ability to leverage AI tools to enhance marketing productivity, content development, research, and creative execution.
• Strong presentation, storytelling, project management, and cross-functional leadership skills.
• Bachelor's degree in Marketing, Business, or related field preferred.