Product Marketing Manager - Financial Services

Overview

In this role you will own the Financial Services go-to-market for Egnyte, turning product capabilities into clear business value. You'll partner with FS subject-matter experts and the sales team to equip them with talking points and sales plays. You'll create thought-leading marketing content across digital and print channels and drive integrated campaigns to boost reach and customer acquisition. You will own launches and market communications for the Egnyte for Financial Services platform, translating complex tech into tangible benefits.

Compensation / Benefits

• Competitive salaries and comprehensive benefits
• Flexible hours and generous time off
• 401(k) Retirement Plan
• Health Savings Account (HSA) with employer contribution
• Parental and adoption leave
• Offices in multiple locations and wellness programs

Responsibilities

• Become an expert on Egnyte's product capabilities and FS landscape to shape a strong financial services narrative
• Collaborate with FS SMEs and Sales to prepare customers-facing discussions and develop sales plays
• Create industry-focused marketing materials across digital and print (blogs, emails, videos, webinars, presentations, web copy, ads, trade show content)
• Plan and execute integrated marketing campaigns for Financial Services to optimize reach, acquisition, and retention
• Collaborate with cross-functional stakeholders to produce effective materials
• Own the launch plan for Egnyte for Financial Services across the product lifecycle, including internal and external communications
• Translate technical capabilities into business benefits; develop product positioning and buyer-journey messaging for FS customers
• Leverage AI in research, content, and analysis workflows to refine messaging for humans

Key requirements

• Deep knowledge or background in the Financial Services industry
• Understands workflows within banking, investment, tax/accounting, or insurance services
• 3+ years marketing B2B SaaS products
• Excellent written and verbal communication; can produce high-quality content under deadlines
• Experience with content governance and collaboration in a competitive environment
• Strong multi-project planning and execution ability
• Track record of influencing and collaborating with cross-functional teams
• Bachelor's degree in marketing, business, technology, or relevant field of study; industry certifications and/or MBA desirable

• excellent written and verbal communication
• ability to influence and collaborate with cross-functional teams
• multi-project management and prioritization
• B2B SaaS marketing
• content creation across digital and print
• market research and messaging