Chief Marketing Officer (CMO)

Everyday Dose Cmo Opportunity

Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we're hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.

The Role

This is not a title-upgrade job. We're looking for a CMO who has already led a $100M+ CPG brand through the transition from DTC ? omnichannel retail and knows exactly how to build the organizational, creative, and operational backbone for sustained growth.

You will own

Brand (positioning, storytelling, creative vision, campaigns)
Growth (performance marketing, media mix, attribution)
Retention/Lifecycle (building a real team, CRM, subscription strategy)
Community & Content (UGC engine, influencer, creators, ambassadors)
Retail Marketing (shopper, wholesale, retail velocity engines)
You partner tightly with the CEO on big moments, partnerships, and vision, and with the President on execution, resourcing, modeling, and operational excellence.

Your mandate

Build a marketing org that is fast, functional, emotionally resonant, brand-first, performance-driven, and capable of taking Everyday Dose from $100M ? $250M+.

What You'll Do

1. Own and Evolve the Everyday Dose Brand

Steward the brand's emotional core ("A bit better, every day"), tone, and identity
Lead brand campaigns around key platforms (First Domino, Meet You on the Other Side, etc.)
Translate abstract brand strategy into clear messaging, briefs, and creative systems
Ensure consistency across DTC, retail, OOH, social, UGC, influencer, PR, and product

2. Build a High-Performance Growth Engine

Architect an efficient media mix across Meta, Google, TikTok, YouTube, CTV, influencers, affiliates, and emerging channels
Maintain rigorous CAC/LTV guardrails as we scale spend
Ensure attribution modeling and cohort insights drive spend allocation
Partner with creative to systemize high-velocity testing
Build the growth org: VP Growth, media buyers, analysts, UGC/creative strategists

3. Build a World-Class Retention Org

(One of the biggest gaps we're filling)
Build and lead lifecycle/CRM, subscription, and post-purchase strategy
Develop rapid experimentation culture across email, SMS, onsite, product experience, and subscription journeys
Partner with CX leadership to translate retention insights into improved product and experience
Own metrics: M2/M3 retention, subscription LTV, AOV, repeat rate

4. Lead Integrated Creative + Content

Build the in-house UGC/content engine (1,000+ videos/year)
Develop UGC frameworks, creator playbooks, and scalable storytelling
Oversee brand creative: campaigns, photography, video, scripts, retail displays, OOH
Ensure creative moves fast but maintains quality and brand consistency

5. Drive Retail & Wholesale Marketing Strategy

Develop retail launch playbooks (Target, Costco, Sprouts, etc.)
Own shopper marketing, promo calendars, retail media, field marketing
Create velocity-driving programs to support sell-through
Build partnerships with retailers and sales to ensure dominance in-store

6. Build a Strong Marketing Organization

Based on your leadership philosophy:
CMO: gets paid to drive output, not operate tactically
VPs: build the org and systems under you (Growth, Brand, Creative, Retail)
Directors: demonstrate expertise and manage vertical execution
Managers: guide and learn
Associates: lean in and support the engine
You will:
Design the full 1218 month org roadmap (headcount, sequencing, ownership)
Hire and coach senior leaders who elevate speed, clarity, and quality
Create cross-functional rituals and accountability frameworks
Replace complexity with clarity

7. Be a Strategic Partner to CEO & President

Work closely with CEO on big brand moments, partnerships, and long-term narrative
Work closely with President on financial modeling, prioritization, operational tempo, and resource allocation
Be a key voice in company strategy, product roadmaps, and growth bets

What Success Looks Like in 12 Months