Manager, Storytelling & Content Marketing

The Mission

Food Bank For New York City is seeking a Manager, Storytelling & Content Marketing to bring our mission, impact, and community stories to life across events, campaigns, and organizational initiatives. You’ll develop narrative-driven materials—such as decks, messaging summaries, event blurbs, and activation content—that elevate powerful, real-world voices and strengthen how we communicate with donors, volunteers, partners, and the public.

This position does not create or own campaigns; it provides end-to-end ownership of the storytelling content development process —including field story sourcing, drafting tactical messaging, producing multi-format stories, building campaign decks and event briefs, and coordinating storytelling needs across teams to ensure a strong, consistent flow of compelling content.

This is an execution-focused role ideal for a creative storyteller who loves turning strategic themes into clear, engaging, mission-driven content. If you can translate big ideas into crisp copy, connect threads across teams, and make our work shine through authentic, human stories—this role is for you!

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The Role

Story Sourcing & Narrative Development –60%

• Work with the VP, MarComm & Senior Manager of Digital Marketing to build and maintain a continuous storytelling pipeline that highlights clients, partners, volunteers, programs, and community impact.
• Source stories from the field via interviews, site visits, conversations, and cross-team relationships (~30% field time).
• Translate messaging direction into clear, emotionally resonant content for campaigns, events, and partner activations.
• Maintain a story library and master storyboard.
• Communicate story availability, updates, and sourcing needs to internal partners for alignment and visibility.

Content Development & Asset Creation –20%

• Build decks, briefs, multimedia story packages, and narrative toolkits supporting events, fundraising initiatives, and campaigns.
• Draft tactical messaging for events and partner activations.
• Develop multi-format stories including written recaps, video interviews, and campaign-ready content for web, email newsletters, and paid media.
• Collaborate with creative partners to create visual storytelling assets.
• Provide light paid media support (clipping/editing/adapting short-form video content) for acquisition and fundraising campaigns.

Cross-Team Coordination & Activation Support –10%

• Partner with Engagement, Programs, Advocacy, Marketing and Communications to gather inputs, identify storytelling opportunities and align on activation needs.
• Coordinate story-driven content for events, community activations, and campaigns.
• Facilitate regular storytelling and event marketing check-ins.
• Provide event marketing support: messaging development, project team participation, event decks, and collaboration with vendors to ensure narrative alignment.
• Support on-site event storytelling (signage, messaging, framing).

Operational Story Systems –10%

• Maintain organized systems for story collection, storage, tagging, permissions, and future use.
• Keep templates, brief formats, and narrative tools updated for annual and recurring campaigns.
• Support improvements to cross-team storytelling workflows, content processes, and documentation.
• Work with the Senior Manager of Digital Marketing to draft and maintain the marketing calendar for all activations, campaigns, themed months, and cross-team initiatives.

Required

• 4–6 years in storytelling, content development, journalism, communications, or related fields.
• Strong interviewing and story-gathering skills with deep empathy and respect for community voices.
• Exceptional writing ability; able to craft concise, emotional, narrative-driven stories.
• Experience building decks and synthesizing complex ideas into accessible, compelling content.
• Strong project and workflow management skills; able to coordinate across many teams.
• Familiarity with nonprofit, mission-driven, or social impact environments.
• Ability to uphold and work within established brand voice and messaging frameworks.
• Curiosity, creativity, and deep knowledge of NYC culture and community dynamics.
• Ability to travel to FBNYC event and operational locations, as needed.

Nice to Have

• Spanish or multilingual language skills
• Photography or basic video capture/editing skills
• Experience with Monday.com, WordPress, HubSpot, Teams, or similar workflow tools
• Familiarity with impact storytelling, field interviewing, or human-interest narrative writing

The salary range for this role is $90,000 - $100,000 annually.

Featured Benefits

• Competitive Health Benefit Package (Medical, Dental & Vision)
• 403(b) Retirement Plan with company match
• Generous paid time off (PTO, Holidays, Birthday Off, Volunteer Time, 4-Day Work Weeks during the Summer & more!)
• Paid Parental Leave
• Flexible Spending Accounts (FSA), Dependent Care Accounts (DCA) & Commuter Reimbursement Accounts (CRA)
• Learning & Development Opportunities (Robust LinkedIn Learning library, Lunch & Learn Sessions, internal employee development & more)
• EAP, wellness, and mental health resources
• Discounted staff perks (e.g., movie tickets, gym memberships, travel)

People-First Culture

At Food Bank for New York City, we pride ourselves on having a People-First Culture, our people are our greatest strength. In addition to our benefits, we offer employee engagement opportunities such as our culture committee, annual organization celebrations and more!