Integrated Marketing Manager

Job Description

THIS IS NOT A JOB WITH FORCEBRANDS

Integrated Marketing Manager Beauty & Consumer Goods

Location: Atlanta, GA preferred Open to East Coast candidates

Industry: Beauty / Personal Care / Consumer Goods

About the Opportunity

We're partnering with an established, founder-led beauty brand with a strong national retail presence and loyal consumer following to identify an Integrated Marketing Manager to join its growing team.

The company is entering an exciting next chapter of growth and is looking for a creative, organized, and hands-on marketer who can help bring brand initiatives to life across retail, digital, social, and consumer engagement.

This is a great opportunity for someone who enjoys both the creative and operational sides of marketing, thrives in an entrepreneurial environment, and wants to make a meaningful impact within a collaborative, fast-moving organization.

Key Responsibilities

• Support the planning and execution of integrated marketing campaigns across brand, retail, digital, social, influencer, and experiential channels.
• Manage marketing calendars, campaign timelines, creative briefs, and deliverables to ensure initiatives launch on schedule.
• Partner with internal teams and external agencies to coordinate campaigns and maintain consistent brand messaging across consumer touchpoints.
• Support new product launches, seasonal campaigns, brand partnerships, and consumer engagement initiatives.
• Collaborate with Sales and Marketing teams on retailer-specific activations, promotional programs, merchandising assets, and launch support.
• Work closely with digital and social teams to ensure cohesive storytelling across retail, e-commerce, and social platforms.
• Monitor campaign performance, consumer trends, and competitive activity to identify opportunities for optimization.
• Help improve marketing processes, project workflows, and cross-functional communication to support efficient execution.

Ideal Candidate Profile

• Approximately 4-8 years of marketing experience, ideally within beauty, skincare, haircare, personal care, wellness, or consumer packaged goods.
• Experience developing and executing integrated marketing campaigns across multiple channels.
• Strong understanding of brand marketing, consumer engagement, and go-to-market execution.
• Exposure to retail marketing or national retail partners such as Target, Walmart, Ulta, Sephora, Amazon, or similar is a plus.
• Comfortable collaborating with creative, digital, social, sales, and external agency partners.
• Strong project management and organizational skills, with the ability to balance multiple priorities and deadlines.
• Creative thinker with an eye for brand storytelling, consumer trends, and cultural relevance.
• Analytical mindset with an understanding of campaign performance and business impact.
• Proactive, resourceful, and comfortable rolling up their sleeves in a lean, entrepreneurial environment.