Marketing Specialist, Social & Events

Marketing Specialist - Social Media and Events

The Marketing Specialist - Social Media and Events is a hands-on marketing role responsible for driving brand awareness, audience engagement, and event execution. They own two critical components of the marketing function: social media management and domestic event planning. They create compelling content, manage social channels, coordinate trade shows and industry events, and help ensure a consistent and engaging brand presence across digital and in-person touchpoints. Working closely with marketing, sales, leadership, and external partners, they business growth through strategic communication and memorable customer experiences.

Responsibilities

• Develop and execute social media strategies that support brand awareness, engagement, lead generation, and overall marketing objectives.
• Create engaging content including written copy, graphics in partnership with the creative team, short-form video, and other multimedia assets tailored to platform-specific audiences.
• Build, maintain, and manage the social media content calendar, including content planning, scheduling, publishing, and campaign coordination.
• Monitor platform performance, analyze engagement metrics, and provide regular reporting and recommendations to improve results.
• Manage social media community engagement by responding to comments, messages, and interactions in a timely and brand-consistent manner.
• Stay current on social media trends, platform updates, algorithm changes, and emerging best practices, bringing innovative ideas to enhance performance.
• Plan, coordinate, and execute domestic trade shows, conferences, vendor events, and sponsorship activations from concept through post-event evaluation.
• Manage event logistics including booth design coordination, vendor relationships, shipping, setup, dismantle activities, and on-site execution.
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