Job Details

Description

SUMMARY:

The Social Media Influencer and Content Creator provides relevant and timely content with the purpose of promoting engagement and increasing traffic.

Essential Duties And Responsibilities

Responsible for creating social content and marketing for Four Winds social media accounts and website
Coordinate daily internet marketing activities including producing photography and videography content to social media pages
Assists with monitoring and analyzing social media reporting and traffic
Create and post photos and videos for events, contests, etc. that elicit the engagement of our site visitors
May be required to identify and work with 3rd party vendors to incorporate promotions on social media platforms
Responsible for assisting in the planning, developing, deploying, and testing of social media campaigns in conjunction with the Digital Marketing Specialist
Responsible for keeping up with social trends and photography and videography strategies to keep Four Winds Casino relevant yet keeping with brand standards
Be a representative of Four Winds Casino in social campaigns while being fun, relatable, and professional
Initiate and work with other departments and team members to create content for social media initiatives
A visual spokesperson for live events and promotions at all Four Winds locations with little direction required
Ensuring that social media sites incorporate Four Winds design standards
Increase likes and traffic to our various social media sites, the website, and in turn the property
Assist in monitoring and tracking digital marketing initiatives from the point of conception through execution across multiple channels, including website, search and display, social platforms, mobile, email and others.
Effectively communicates with external and internal guests through various platforms
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.

Promotes the following within the department and among all employees:

Creates an atmosphere of fun for all casino guests.
Encourages mutual respect, dignity and integrity with all employees, by setting a positive example at all times.
Instills an atmosphere that encourages employees to share ideas, discuss concerns and resolve conflicts.
Retains employees through involvement in training and development.
Explains why we do things, in advance of doing them.
Needs to possess an amicable, authoritative and culturally aware disposition.

Qualification Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION And/or EXPERIENCE

BA degree from a four-year college or university, or three to four years related experience and/or training in advertising, PR, online marketing, photography, videography, or similar field, or an equivalent combination of education and experience.

Special Qualifications

There is minimal supervision of this position, so the ability to effectively perform on one’s own is required. Must possess excellent communication and organizational skills. Must be an active participant in the social media world (Facebook, Instagram, Twitter, YouTube, TikTok, etc.)

Language Skills

Ability to read, analyze, and interpret the most complex of documents. Ability to write effective letters, memos, speeches. and articles for publication. Ability to respond to inquiries or complaints from staff members at all levels, guests, regulatory agencies, or members of the business community. Ability to effectively communicate in one-on-one, small group, and large group settings. Ability to effectively present information to top management and public groups.

Mathematical Skills

Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals, and work with mathematical concepts such as probability and statistical inference.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools or controls. The employee is occasionally required to reach with hands and arms, and to sit, climb or balance, and stoop, kneel, crouch or crawl.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate. When on the casino floor, the noise level increases to loud. A casino environment is typically smoky.

Four Winds Casinos

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Social Media Influencer and Content Creator