Director, Marketing Business Strategy

At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together. We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation. Our talented, global teams bring expertise that is both broad and unique.

From our welcoming, inclusive, and supportive culture to our globally diverse business, we offer opportunities not only to help you reach your potential, but also to contribute to our clients’ success.

About The Department

The Director, Marketing Business Strategy reports to the Chief Marketing Officer and serves as a strategic partner to the CMO and Global Marketing Leadership Team, helping translate Franklin Templeton’s growth priorities into focused marketing strategy, investment and execution.

Sitting at the intersection of strategy, business management, transformation and execution, this role will help build a more focused, data-driven and scalable Global Marketing organization. This is a highly visible role for someone who can bring structure to ambiguity, turn insight into action, and move complex initiatives forward across organizational boundaries.

How You Will Add Value

We are looking for someone who can see the bigger picture and make it executable. This person brings structure to ambiguity, challenges unnecessary complexity, creates clarity and drives momentum. They are equally comfortable working with senior executives on strategy and rolling up their sleeves to ensure that priorities translate into action and measurable results.

Key Responsibilities

• Drive strategic planning and prioritization. Translate enterprise growth priorities into Global Marketing priorities, plans, investments, goals and KPIs.
• Strengthen investment discipline. Lead marketing budget planning and allocation, helping direct resources toward the highest-priority growth opportunities, markets and strategic partners.
• Drive performance management. Track progress against business goals and KPIs, identify opportunities and gaps, and provide actionable recommendations to leadership.
• Advance Marketing transformation. Identify opportunities to simplify operating models, application of AI, processes and ways of working to improve speed, accountability, effectiveness and scale.
• Turn insight into action. Synthesize business performance, market dynamics, competitive intelligence and other inputs into clear strategic implications and recommendations.
• Drive strategic initiatives. Partner with Marketing, GCG and enterprise leaders to move high-priority initiatives from strategy through execution, maintaining momentum and resolving obstacles.
• Advance One Franklin Templeton. Identify opportunities to integrate and scale capabilities, processes and approaches across teams.
• Shape executive narratives. Develop concise, decision-oriented materials for senior leadership, including QBRs, executive updates, board materials and strategic communications.
• Build scalable management disciplines. Establish repeatable approaches to planning, prioritization, measurement and reporting that improve decision-making across Marketing.
• Lead core business management activities. Oversee marketing budget reconciliation and accruals and coordinate business continuity planning with appropriate enterprise partners.

What Will Help You Be Successful In This Role

• 9+ years of experience in strategy, management consulting, asset management, marketing strategy, business transformation or a related field.
• Demonstrated ability to translate strategy into priorities, investment decisions, operating plans and measurable outcomes.
• Strong commercial orientation and understanding of how Marketing contributes to business growth.
• Exceptional strategic thinking, analytical and problem-solving capabilities.
• Outstanding executive communication skills, with the ability to simplify complexity and develop crisp, decision-oriented narratives.
• Demonstrated ability to influence and drive change across organizational boundaries without relying on formal authority.
• Experience driving complex initiatives from concept through implementation with limited oversight.
• Strong financial and business management capabilities, including planning, budgeting and performance measurement.
• Advanced PowerPoint, Excel and AI skills.
• High degree of curiosity, initiative and judgment, with the ability to anticipate needs and operate effectively in a fast-moving, highly visible environment.

Work Location

This is a hybrid role based in our New York City office. You'll work in the office four days a week and remotely one day a week.

Franklin Templeton offers employees a competitive and valuable range of total rewards—monetary and non-monetary — designed to support their well-being and recognize their time, talents, and results. Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards. We also offer a comprehensive benefits package, which includes a range of competitive healthcare options, insurance, and disability benefits, employee stock investment program, learning resources, career development programs, reimbursement for certain education expenses, paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays) and a motivational wellbeing program.

We expect the annual salary for this position to range between $200,000.00 - $225,000.00, depending on location and level of relevant experience, plus discretionary bonus.

#DIRECTOR

At Franklin Templeton, we believe your benefits should support your life, your goals, and your future. That’s why we offer a comprehensive Total Rewards package designed to help you thrive both personally and professionally.

Highlights Of Our Benefits Include

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

Artificial intelligence or automated tools may be used to assist in the screening, assessment, or selection of applicants for this position.