Chief Marketing Officer (Annapolis)

Chief Marketing Officer (CMO)

Entity: Cornerstone Practice Management (MSO), serving Frost Law

Reports to: Chief Operating Officer (dotted line to Managing Partner)

Location: Annapolis, MD (primary) — with responsibility across nationwide offices The Opportunity

Cornerstone Practice Management is the management services organization powering Frost Law, a national tax controversy practice. We are building a modern, data-driven, AI-first professional services platform, and we are hiring our first Chief Marketing Officer to own brand, demand generation, and market positioning across the enterprise.

This is not a communications or collateral role. The CMO is a member of the executive leadership team, accountable for translating firm growth objectives into a measurable marketing and client-acquisition engine, and for building the brand of a national tax controversy leader across three markets and multiple practice areas.

What You'll Own

Growth and Demand Generation

• Build and run a full-funnel client acquisition engine, from awareness through qualified intake, measured on cost-per-acquisition, pipeline contribution, and marketing-sourced revenue.
• Own the marketing technology stack, with HubSpot CRM at the center, including lead scoring, contact classification by practice area, campaign attribution, and pipeline reporting.
• Partner closely with Business Development and the intake team to ensure marketing-qualified leads convert; align on shared metrics and a single view of the funnel.

Brand and Positioning

• Define and steward the Frost Law brand as a national tax controversy authority, differentiated against mid-tier tax boutiques and Big Four/national competitors.
• Own thought leadership, content strategy, digital presence, and the firm's website, including SEO and the client-facing narrative across practice areas.
• Manage awards,