Director of Marketing Operations (3939)

GBG Plc is focused on enabling safe and rewarding digital lives for everyone, and they are seeking a Director of Marketing Operations. This role is responsible for ensuring that the systems, processes, and insights powering GBG's marketing engine are aligned and efficient, driving performance and continuous improvement across all go-to-market activities.

Responsibilities

• Lead Marketing Infrastructure and Systems: Own the marketing technology stack, ensuring seamless integration across CRM, automation, analytics, and sales enablement platforms to support efficient campaign execution and accurate reporting
• Foster Cross-Functional and Global Alignment: Act as the connective tissue between regional Marketing and Sales teams — ensuring shared goals, consistent metrics, and coordinated execution across the customer journey
• Optimize Processes for Scale: Design, document, and refine core marketing workflows to maximize collaboration, reduce friction, and improve the speed and quality of marketing execution across teams
• Drive Data Quality and Insights: Establish best practices for data management, reporting, and analytics. Deliver actionable insights on pipeline health, campaign performance, and ROI to guide strategic decisions
• Enable Strategic Planning and Budgeting: Partner with Marketing leadership to manage planning cycles, forecasting, and budget allocation. Provide transparency into spend effectiveness and identify opportunities for resource optimization
• Champion Operational Excellence: Build and maintain a culture of continuous improvement by identifying operational gaps, implementing scalable solutions, and promoting a data-first mindset across the organization

Skills

• HubSpot and Salesforce expertise
• Familiarity with 6sense, Cognism, Looker, or similar technologies
• Strong project management capabilities
• Expertise in reporting and analytics, including enablement for the broader team

Company Overview

• GBG is the leading expert in global identity and location tech, enabling safe and rewarding digital lives for genuine people, everywhere. It was founded in 1989, and is headquartered in Chester, Cheshire, GBR, with a workforce of 1001-5000 employees. Its website is https://www.gbgplc.com/en/.