Accessory Product Marketing Manager

The Role

As an Accessory Product Marketing Manager, you will be responsible for developing, implementing, and managing a comprehensive vehicle accessory portfolio that drives customer personalization and business growth for GM Korea home-room vehicle programs. You will work closely with global and cross-functional teams, including GM Korea, Engineering, Design, Purchasing, Marketing, Supply Chain, and Supplier Quality, to develop accessory strategies, execute product plans, and deliver successful vehicle launches.

This role combines portfolio strategy, product planning, launch execution, financial analysis, and customer-focused marketing to identify growth opportunities, enhance vehicle value propositions, and drive accessory revenue, profitability, and penetration. The ideal candidate is highly analytical, customer focused, strategically minded, and capable of translating complex business insights into actionable recommendations for leadership.

What You'll Do

Portfolio Strategy & Accessory Planning

• Develop and execute accessory portfolio, pricing, packaging, and go-to-market strategies throughout the vehicle lifecycle in partnership with GM Korea, Program Execution Teams, Brand, Platform, Divisional, and Cross Vehicle Planning teams.
• Analyze customer, vehicle, sales, financial, competitive, and market data to identify trends, portfolio gaps, growth opportunities, and risks, and recommend portfolio and channel strategies.
• Benchmark competitive offerings and consumer trends to develop innovative accessory solutions that strengthen vehicle value propositions and drive portfolio growth.
• Support business case development, change requests, and portfolio documentation to ensure marketing intent and strategic objectives are reflected throughout the product lifecycle.
• Translate complex data and market insights into executive-ready recommendations, presentations, and long-range portfolio plans.

Product Development & Launch Readiness

• Drive accessory launch readiness by partnering with Vehicle Program Planning Managers, Engineering, Design, Purchasing, and launch teams to ensure successful product execution.
• Identify, resolve, and escalate launch risks and roadblocks while supporting vehicle fit-ups and accessory product validation activities.
• Manage key launch deliverables including product readiness, pricing, vehicle ordering guides, website content, accessory revenue targets, divisional communications, and promotional activities.
• Present sales performance, market trends, and marketing initiatives to leadership and cross-functional stakeholders.

Marketing & Communications

• Maintain accurate accessory product information across digital, print, dealer, and customer-facing platforms, including naming, descriptions, usage, and pricing.
• Coordinate reviews and approvals of marketing materials, including sell sheets, brochures, and promotional content.
• Serve as an Accessories subject matter expert in leadership reviews, cross-functional forums, industry events, and enthusiast engagements.

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree
• Minimum 5 years of experience in Product Marketing, Product Development, Program Management, Strategy, Analytics, Finance, Consulting, or a related business discipline.
• Strong customer and market orientation with the ability to identify customer needs, competitive trends, and business opportunities.
• Demonstrated strategic thinking and ability to synthesize market, customer, competitive, financial, and business inputs into actionable recommendations.
• Strong analytical and quantitative skills with experience evaluating complex data, identifying trends, and developing business insights.
• Ability to solve complex business problems, prioritize competing demands, and make data-driven decisions in a fast-paced environment.
• Excellent written and verbal communication skills with the ability to create executive-level presentations and recommendations.
• Demonstrated cross-functional leadership and collaboration skills, including the ability to influence stakeholders without direct authority.
• Strong project management and execution skills with the ability to manage multiple priorities while maintaining attention to detail.
• Ability to work effectively in a global environment, partnering with GM Korea and cross-functional teams across multiple time zones.
• Flexibility to support global meetings and business activities outside of traditional business hours when required.

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Master's degree or MBA preferred.
• Experience within automotive, consumer products, aftermarket products, or related industries.
• Experience in accessory portfolio management, product planning, launch execution, marketing strategy, or business analytics.
• Familiarity with GM systems and processes, including PPC, CR/DN, VCPS, Global Information Center, Competitive Product Database, Asset Central, and Global Connect.
• Experience with Power BI, Tableau, or other business intelligence and data visualization tools.
• Advanced proficiency in Microsoft Excel and financial/business analysis.
• Demonstrated ability to translate complex business data into clear strategic recommendations and executive communications.
• Experience working in a global organization and collaborating effectively across cultures, functions, and geographic regions.