VP Integrated Marketing, Americas

VP, Integrated Marketing, Americas

Reports to: SVP, Demand Generation

Location: United States

Role overview

The VP, Integrated Marketing - Americas is the regional revenue marketing executive accountable for owning and driving total pipeline creation and conversion into bookings across North America and LATAM. This leader directs an integrated, account-first go-to-market model — including Account-Based Engagement (ABE), Marketing Engaged pipeline, and BDR-generated pipeline — to accelerate pipeline progression, improve conversion rates, and deliver predictable bookings performance.

The role manages a 70-person revenue marketing organization (25 marketing professionals and 45 BDRs/managers), leads a centralized Demand Hub in Raleigh/Durham, and partners closely with Americas Sales leadership and global Centers of Excellence (Digital, Campaigns, Product Marketing, Brand, Operations, Partners) to design and execute a signal-driven, AI-augmented GTM strategy tailored to the Americas.

This position prioritizes Enterprise growth while scaling Commercial, Mid-Market, and SMB segments and is a primary marketing counterpart to the Americas Sales leadership team.

Key responsibilities

Pipeline & bookings ownership

• Own total pipeline creation and deliver measurable contribution to regional bookings targets across Enterprise, Commercial, Mid-Market, and SMB segments.
• Set and own Account-Based Engagement targets by segment and sub-region aligned to bookings goals.
• Drive Marketing Engaged pipeline and BDR-generated pipeline contribution and improve pipeline mix, velocity, stage progression, and win rates to increase pipeline-to-bookings conversion.
• Participate in weekly forecast alignment with Sales leadership and lead joint quarterly business reviews (QBRs) to assess pipeline health and optimize bookings outcomes.
• Establish clear accountability and reporting for total pipeline created, conversion efficiency, and segment-level bookings performance.

Account-Based Engagement (ABE) & enterprise acceleration

• Lead the region’s execution of a fully operationalized account-based engagement strategy focused on account-level engagement and buying-group activation.
• Partner with Sales leadership to prioritize target accounts using ICP tiering and intent signals (e.g., 6Sense), and coordinate account-level engagement across digital, field, partner, and BDR motions.
• Design tiered ABM programs (1:1, 1: few, and scaled programs) with Enterprise as the top regional priority and own marketing orchestration for strategic priority accounts.
• Align Americas account plans with global account strategies to ensure consistent messaging, executive engagement, and cross-region investment.

Integrated marketing leadership (25 marketing professionals)

• Lead a cross-regional integrated marketing team (field, campaign, digital, partner) to build full-funnel programs that drive pipeline and bookings.
• Develop and execute account- and segment-tailored, full-funnel plans aligned to quarterly and annual pipeline and bookings objectives.
• Ensure coordinated orchestration across digital campaigns, events, content, partner programs, and BDR activation, while influencing global campaign strategy based on Americas performance insights.

BDR leadership & account activation (45 BDRs)

• Lead and scale a high-performance BDR organization aligned to the Americas ABE strategy, owning BDR-generated pipeline and influence on bookings.
• Improve productivity across account follow-up, meeting conversion, opportunity creation, and pipeline quality through coaching, process optimization, and performance metrics.
• Align Marketing and BDR activation, integrating digital engagement with Salesloft cadences and signal-based outreach; leverage automation and AI-enabled tools to augment productivity and personalization at scale.

Demand Hub leadership (Raleigh/Durham)

• Oversee and scale a centralized Demand Hub as the operational engine for campaign execution, account engagement, and pipeline acceleration across the Americas.
• Standardize campaign deployment, account nurturing, and operational workflows to drive efficiency, scalability, and performance transparency.
• Identify and implement emerging AI capabilities to enhance targeting, segmentation, content generation, and performance optimization.

Sales & partner alignment

• Serve as the primary marketing counterpart to Americas Sales leadership; collaborate on named account strategy, joint account planning, and bookings commit processes.
• Drive partner-sourced and partner-influenced pipeline contributing to bookings performance and ensure marketing investment aligns to segment-level pipeline growth priorities.

Performance monitoring & optimization

• Monitor and report on KPIs including: total pipeline created, account engagement and progression, Marketing Engaged pipeline, BDR-generated pipeline, pipeline velocity, win rates, and pipeline-to-bookings conversion.
• Leverage Salesforce, Eloqua (or equivalent), 6Sense, Tableau, and Salesloft to create performance transparency and accountability.
• Use advanced forecasting, modeling, and attribution to optimize investment allocation and maximize bookings impact; champion AI-driven analytics and automation for predictive forecasting, targeting accuracy, and campaign efficiency.

Key qualifications

• 15+ years of B2B Cloud/SaaS enterprise application marketing experience with demonstrable ownership of regional pipeline creation and bookings influence.
• Proven experience operating within Account-Based Engagement (ABE)/ABM-driven models and coordinating account-level activation with BDR teams.
• Demonstrated ability to lead large, geographically dispersed teams (70+), including marketing professionals and BDR organizations.
• Experience partnering directly with regional Sales leadership on forecast alignment and bookings accountability.
• Strong quantitative skills in budgeting, forecasting, and performance modeling with a clear focus on pipeline-to-bookings conversion.
• Proficiency with Salesforce, Eloqua (or equivalent), Tableau, Salesloft, and intent platforms such as 6Sense.
• Experience across North America and LATAM, including multi-language campaigns, localization, and regional compliance considerations.
• Track record managing strategic global accounts that require cross-region coordination and executive engagement.
• Demonstrated experience implementing automation and AI-driven marketing or sales enablement technologies to scale performance.

Preferred qualifications

• Prior experience marketing Contact Center, CX, Helpdesk, or Telecom solutions.
• Experience establishing or scaling centralized demand operations or shared services (Demand Hub).
• Strong change-leadership skills with experience driving cultural and process shifts to support an Account-Based, bookings-first model.

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Compensation

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$217,400.00 - $382,200.00

Benefits

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments

Click to view a summary overview of our Benefits.

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