Category Marketing Manager

Overview

In this role you will bridge the Category Merchandising and Marketing teams to shape long- and short-term marketing strategies for NAPA's merchandise. You will own the strategic development and cross-functional communications for your category, including budget and plan execution, ensuring a full-funnel approach across owned, earned, shared, and paid channels. You'll collaborate with suppliers and internal partners to optimize programs and allocate incremental marketing dollars. This position offers visible impact on category performance and marketing alignment with business goals.

Responsibilities

• Manage Category Marketing Budget
• Develop annual strategic marketing plan based on market analysis and business goals
• Design campaigns with a full-funnel customer journey across all channels
• Coordinate strategic updates with suppliers on marketing initiatives
• Collaborate with creative to develop core concepts when needed
• Work with category team to generate incremental marketing dollars from supplier marketing teams
• Serve as primary liaison between Category team and internal/external partners
• Prioritize needs across multiple stakeholders in a cross-functional setting

Key requirements

• 6+ years of marketing experience in retail or B2B marketing
• Familiarity with integrated marketing plans and creative asset briefs
• Data-driven mindset with ability to translate analysis into business recommendations
• Experience managing projects and working with cross-functional stakeholders
• Highly organized with the ability to define and sequence strategic priorities

• Collaborative
• Strong prioritization across stakeholders
• Cross-functional communication
• Data-driven analysis
• Integrated marketing planning
• Creative asset briefs