Marketing Manager

Marketing Operations & Performance Manager Role

We are seeking a Marketing Operations & Performance Manager to drive the efficiency, accuracy, and impact of our marketing function.

The successful candidate will be responsible for managing CRM and marketing automation systems, driving SEO strategy, executing targeted campaigns, and delivering performance insights across all channels.

• Main Responsibilities:
• Setup and maintenance of Zoho CRM and Marketing Automation, ensuring data integrity, segmentation, lead scoring, and campaign workflows.
• Develop and manage audience segmentation strategies based on personas, industries, and lifecycle stages.
• Maintain SalesIQ for visitor tracking, behavioral insights, and lead engagement visibility.
• Oversee data uploads, tagging, and enrichment processes.
• Document workflows and integrations across marketing systems to ensure scalability and clarity.
• SEO Management:
• Develop and execute SEO strategies in collaboration with internal teams and external agencies.
• Manage keyword tracking, on-page optimization, and backlink performance.
• Monitor organic traffic trends, ranking improvements, and technical SEO health using GA4, Search Console, SEMrush, etc.
• Align SEO efforts with content strategy to drive growth.
• Analytics & Performance Reporting:
• Manage audience targeting, A/B testing, and campaign QA.
• Collaborate with creative teams to ensure messaging consistency and timely deployment.
• Build and maintain dashboards to track campaign performance across GA4, Zoho, and ad platforms.
• Report on key metrics including MQLs, SQLs, CPL, CTRs, conversions, and ROI.
• Monitor traffic trends, lead flow, and budget pacing across paid and organic channels.
• Present actionable insights and optimization recommendations to leadership.