Fractional Chief Marketing Officer; CMO

Position: Fractional Chief Marketing Officer (CMO)

Location: Remote / Offshore

Engagement Type: Fractional / Contract (15–40 hours/month depending on scope)

Reports To: CEO / COO

About the Role

We are seeking a strategic and execution-oriented Fractional Chief Marketing Officer (CMO) to lead our marketing strategy, demand generation, and brand positioning efforts. This is a remote, offshore-friendly role designed for a senior marketing leader who can operate at both strategic and tactical levels.

The ideal candidate has experience building marketing engines for Fintech/Banking/ Product Companies/ Professional services firms and understands lead generation in regulated or compliance-driven industries.

Key Responsibilities Strategic Leadership

• Develop and own the annual and quarterly marketing strategy
• Define positioning, messaging, and brand differentiation
• Establish KPIs tied to revenue growth and pipeline development
• Align marketing with business development and sales goals

Demand Generation

• Design scalable lead generation strategies (organic + paid)
• Oversee Linked In thought leadership strategy
• Build and optimize email and nurture funnels
• Implement outbound and inbound marketing frameworks

Brand & Market Positioning

• Refine value proposition and service messaging
• Guide content strategy (blogs, whitepapers, webinars, case studies)
• Ensure consistency across all client touchpoints

Performance & Optimization

• Set up marketing dashboards and reporting structure
• Analyze campaign performance and optimize ROI
• Manage marketing budget and vendor relationships

Team & Vendor Oversight

• Manage Marketing Associate and external vendors
• Recommend tools, automation platforms, and CRM improvements
• Build scalable marketing infrastructure

Qualifications

• 10+ years of marketing experience, with 3+ years in a leadership role
• Proven experience in Fintech/Banking/ Product Companies/ Professional services
• Strong understanding of digital marketing, Linked In growth, email funnels, and performance metrics
• Experience working with both onshore, offshore or distributed teams
• Strategic thinker with strong execution capabilities

Preferred

• Experience in compliance, legal, risk, consulting, or financial services sectors
• Experience building marketing functions from early stage to growth stage
• Familiarity with Hub Spot, Salesforce, or similar CRM platforms

Engagement Structure

• Monthly retainer-based compensation
• Clear quarterly KPIs tied to pipeline growth and brand visibility
• Flexible working hours aligned with U.S. leadership availability

Job Type: Part-time

Pay: $75.00 - $100.00 per hour

Expected hours: 15 – 40 per week

Work Location

Remote

#J-18808-Ljbffr