Marketing Specialist - Events

About Grassi

After more than 40 years of business growth and industry change, Grassi has redefined what it means to be an advisor and accountant to today's businesses and individuals. Nationally ranked as one of the largest and fastest-growing accounting firms in the nation, Grassi is a leading provider of advisory, tax, and accounting services across key sectors including construction, architecture and engineering, not-for-profit, healthcare, manufacturing and distribution, financial services, real estate, and more. Several publications have ranked us among the top accounting firms to work for, highlighting our strength in work-life balance, culture, and wellness categories.

With over 550 employees and nine offices spanning the New York Metropolitan Area, Long Island, the Northeast, Florida, New England, and an international presence in Italy, we are strategically positioned to serve clients locally and globally. In 2023, Grassi became an employee-owned company by implementing an ESOP, establishing our independence and empowering our people to drive the firm's future success. The ESOP ensures that equity partners and all Grassi U.S. employees have the exclusive opportunity to own the firm's stock, making them integral to the company's future.

Job Summary

We are currently seeking a Marketing Specialist focused on events to join our team in either our New York City, NY or Jericho, NY office location. This role offers an exciting opportunity to be part of a dynamic and growing firm.

The Marketing Events Specialist is responsible for planning, executing and managing the firm's in-person events, webinars, sponsorships and trade shows. This role collaborates closely with firm leadership, vendors, and the marketing team to deliver events that elevate the firm's brand, client engagement and business objectives. The ideal candidate is proactive, detail-oriented, and comfortable managing multiple events simultaneously, while ensuring exceptional event experience and clear event ROI.

Responsibilities include, but are not limited to

• Planning, coordinating and executing firm-hosted events, including venue research, logistics, vendor management, run-of-show, and onsite coordination
• Managing all event communications, including invitations, registration pages, reminders, and confirmations using the firm's marketing and CRM tools
• Managing event budgets, including vendor quotes, expense tracking, and reconciliation
• Collaborating internally with firm leaders, event participants and the marketing team to develop event objectives, messaging, materials and desired outcomes/results
• Coordinating event materials such as presentations, promotional items, signage, and handouts, ensuring all elements align with brand standards
• Planning execute and facilitate engaging webinars for clients and prospects, including working with internal teams to develop content aligned with the firm's brand and positioning, and ensuring smooth technical execution
• Managing the firm's participation in industry sponsorships and trade shows, ensuring all deliverables, deadlines and branding requirements are met
• Managing post-event follow-up, including thank-you emails, attendee and participant feedback; track and report on event ROI, analyzing event performance and leveraging insights to inform future event strategy
• Ensuring all event-related contacts, attendee lists, and follow-up activities are accurately captured in HubSpot to support growth, nurturing workflows, and reporting
• Maintaining and continuously improving event checklists, timelines, and SOPs to increase consistency and efficiency
• Regularly evaluating competitor and industry events to identify opportunities and provide recommendations; staying current with industry event trends, best practices, and technologies; recommending new formats to increase reach, engagement and impact

Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 2-3+ years of experience in event planning within a professional services or corporate environment (experience in accounting, legal, consulting is strongly preferred)
• Strong project management skills with the ability to execute multiple events simultaneously and meet deadlines
• Experience with webinar platforms and virtual event coordination (On24 experience a plus)
• Excellent communication and collaboration skills
• Strong attention to detail, with a focus on delivering high-quality events and experiences
• Ability to work independently and adapt in a fast-paced environment
• Experience with HubSpot and WordPress

Why Grassi?

Our firm is consistently ranked by Vault.com and the Best Places to Work group for our commitment to compensation, paid time off, work-life balance, culture and more. Some of the ways we accomplish this include:

Flexibility: Our work-life balance initiatives include generous paid time off, flexible "Dress for Your Day" dress code, telecommuting options, flex-time policies, and summer hours, enhanced by our Floating Summer Friday's program, which allows team members three extra Fridays off during the summer months in addition to their PTO.

Company Culture: Here at Grassi we are dedicated to creating an environment for our team members that is positive, productive, and aligns with our company's high standards of inclusivity, diversity, and equity. We work closely with our DEI Council and Grassi Women's Council to organize events throughout the year to bring the firm together for open dialogue and awareness of global diversity issues. Through our charitable initiative, Grassi Gives Back, we proudly support organizations such as Ronald McDonald House, Toys for Tots, Autism Speaks, Long Island Cares, and many of our nonprofit clients.

Benefits Package: Competitive base compensation with eligibility for a raise and bonus each June or December based on performance metrics and level. Medical, Dental, and Vision Insurance, employer contribution to life insurance, 401(k) plan, ESOP, and client and employee referral bonus program.

ESOP Owned: The ESOP ensures that equity partners and all Grassi U.S. employees have the exclusive opportunity to own the firm's stock, making them integral to the company's future. Unlike many other ESOPs, Grassi's is privately funded, with no outside investors or private equity firms involved in the plan.

CPA Incentive: Financial assistance toward the achievement of the CPA certification which includes the cost of the CPA study materials, CPA exam registration and sitting fees for all 4 parts (up to 2 x per part), plus the CPA application and licensing fees. Paid study time during work hours, additional paid time off to take your scheduled exam and a bonus paid upon passing the CPA exam.

Learning and Development: We offer Continuing Professional Education (CPE) opportunities, including both technical and soft skills training. These opportunities are available through internal courses and external programs led by well-known industry instructors, all at no cost to our employees.

Wellness Resources: Discounted gym memberships and various wellness initiatives and programs such as the CALM app that helps our team members lower stress, decrease anxiety, improve focus, and get more restful sleep.

Compensation for this role is determined based on a combination of factors, including but not limited to your relevant experience, skills, certifications, and geographic location. We strive to offer competitive, equitable pay, that reflects the value each team member brings to the organization. In addition to base salary, we offer a comprehensive benefits package that includes performance-based incentives, wellness and retirement programs, and opportunities for continuous professional development.

Salary ranges are provided to offer transparency and may vary depending on final candidate qualifications and local market conditions. Please find compensation information below for candidates residing in New York.

New York ranges are from $65,000 - $80,000