Vice President, US Marketing (NARS)

Overview

Have you got what it takes to succeed The following information should be read carefully by all candidates.

In this role you drive the strategic marketing vision and execution for NARS in the U.S., shaping brand strategy, consumer engagement, and omnichannel campaigns. You will lead cross-functional efforts with Global Brandholders, Sales, Finance, and Retail partners to grow brand awareness, market share, and profitability. You’ll own the U.S. growth outlook, launch pipeline, and performance analytics, delivering best-in-class consumer experiences. This is a high-impact leadership role at a global beauty powerhouse.

Compensation / Benefits

• Medical, Dental, & Vision Insurance
• 401K with 6% Company Match
• Paid Time Off
• Paid Parental Leave
• Tuition Reimbursement
• Product Discounts & Annual Gratis

Responsibilities

• Lead annual and long-range marketing plans for the U.S. market
• Develop growth strategies to boost awareness, acquisition, retention, and profitability
• Translate global brand vision into locally relevant strategies and activation plans
• Represent NARS in business reviews, retailer meetings, and executive forums
• Own marketing forecast, A&P priorities, and launch pipeline in partnership with Finance, Sales, Demand Planning, and Global
• Oversee integrated marketing including media, influencer, social, CRM, events, and retail activation
• Drive data-informed campaigns using insights, analytics, and market dynamics
• Lead cross-functional launch governance, milestone management, and forecast alignment
• Partner with Sales and Retail Marketing to align marketing with retailer opportunities and brand equity
• Manage budget planning, KPIs, and performance reviews across launches and programs
• Develop retailer-differentiated marketing strategies and omnichannel activation
• Provide team leadership and development across marketing functions

Key requirements

• Bachelor’s degree (required)
• 10+ years xklufbp of progressive U.S. marketing experience in prestige beauty or consumer-led brands
• Strong understanding of prestige beauty and color cosmetics consumers and competitive landscape
• Deep knowledge of U.S. beauty retailer landscape, digital commerce, media, and in-store environments
• Proven track record launching products and delivering digitally integrated, omnichannel marketing programs
• Ability to collaborate, influence, and work cross-functionally with global stakeholders
• collaboration
• leadership
• accountability
• omnichannel marketing
• digital and social media
• influencer strategy