Manager - Marketing & Communication

Description

Marketing & Communications Manager

Introduction

Thank you for your interest in Foley Hospitality and the Marketing & Communications Manager role. We are committed to being the most experience-obsessed and innovative sports and hospitality management company globally. If you are passionate about brand storytelling, digital engagement, and leading marketing initiatives that elevate guest and community experiences, we encourage you to apply.

Who We Are

Inspired by Bill Foley’s legacy and passion for sports, wine, and people, Foley Hospitality curates and delivers experiences that our guests cherish, our communities embrace, and our team members celebrate. With sports teams, wineries, and hotels located worldwide, we are dedicated to offering exceptional moments rooted in excellence, integrity, and connection.

Purpose (Why the Role Exists)

The Marketing & Communications Manager is responsible for developing and executing strategies that build brand awareness, enhance guest engagement, and support business growth. This role oversees all content creation, internal and external communications, public relations, digital marketing, and brand consistency across assigned Foley Hospitality properties or business units.

Core Tasks (What You Are Responsible For)

At Foley Hospitality, we are performance-focused; as such, every team member has clear objectives aligned with our three missions:

Business: Achieve and sustain profitability and long-term growth.

Brand: Create experiences guests remember.

Culture: Be an employer of choice.

Business

• Support the Vice President - Marketing in the execution of annual marketing plans and revenue-driving strategies.
• Develop and deploy email marketing campaigns designed to increase bookings, venue revenue, website traffic, and guest engagement.
• Guide digital marketing agencies to improve ROAS, conversion performance, direct booking volume, and revenue growth through SEO, paid search, paid social, and programmatic media.
• Track campaign performance, analyze data, and provide insights to optimize marketing ROI and strengthen demand-generation efforts.
• Collaborate cross-functionally with Sales, Revenue Management, Operations, and F&B to ensure cohesive messaging and strategic alignment.
• Maintain and update hotel and venue websites to ensure accurate content, appealing design, and optimized performance.
• Drive email marketing strategy and segmentation to maximize customer engagement and revenue.
• Ensure all digital channels are optimized to contribute to targeted revenue and engagement goals.

Brand

• Maintain brand cohesion across all guest touchpoints, ensuring consistent voice, visual identity, and experiential alignment.
• Oversee website content accuracy, page creation, design influence, and menu visibility.
• Ensure venue menus, signage, programming materials, and digital assets meet brand standards.
• Manage daily relationship with digital and social media agencies to ensure alignment with brand strategy.
• Oversee social media content planning, engagement rates, influencer partnerships, and performance analytics.
• Partner with internal teams to concept, market, and execute on-site programming and events.
• Safeguard the brand by ensuring all messaging, photography, and creative assets reflect Foley’s standards of excellence.
• Partner with PR agencies to coordinate FAM trips, media visits, and exposure opportunities.
• Evaluate incoming media requests for alignment with brand goals and KPIs.
• Manage customized media itineraries, packets, and communications to maximize positive press outcomes.
• Support crisis communication in coordination with PR leadership.
• Strengthen media relationships that reinforce brand visibility and positioning.

Culture

• Foster a collaborative, creative, and supportive environment within Sales & Marketing and hotel teams.
• Provide leadership, feedback, and support to internal team members and external agency partners.
• Embrace curiosity, innovation, and continuous improvement to evolve the brand and guest experience.
• Communicate proactively to maintain alignment and shared ownership of marketing goals.

Cultural Values (How We Work)

Your success with us is about what you do and how you do it. Our “how” is guided by our core values:

• Have Integrity – We seek people who are humble and demonstrate high character.
• Be Entrepreneurial – We value innovation and resilience in our team members.
• Be a Team Player – We appreciate people who are inclusive and ready to support others when needed.
• Always Be Advancing, Never Retreating – We want people committed to constant growth and striving for excellence.
• Be Engaged – We want people who are actively invested in making Foley Hospitality successful.

Leadership & Performance Expectations (How We Achieve Our Goals)

Even in a non-managerial role, the Accounting Clerk is expected to model our leadership expectations:

• Lead by Example – Take ownership of your work and represent Foley Hospitality with pride.
• Enable & Empower – Support peers and departments by sharing knowledge and maintaining a solutions-focused attitude.
• Elevate Performance – Seek accuracy, meet deadlines, and take initiative to improve systems and procedures.
• Finish Your Mission – Follow through on commitments and ensure your work contributes to the success of the broader team.

Work Environment & Schedule

• Full-time role; occasional evenings or weekends based on business needs.
• Travel to properties may be required.
• Reports to: Vice President of Marketing – Foley Hospitality Group.

Requirements

Skills & Qualifications (What You Need to Bring)

• Foster a collaborative and innovative environment.• Provide feedback and support to marketing team members and vendors.• Encourage creativity, continuous learning, and improvement.• Communicate clearly to keep partners aligned and informed.