Marketing Director

HealthMe is transforming how Americans access and pay for specialty healthcare with clear, upfront bundled pricing. By cutting out the middlemen, we put providers, patients, and employers back in charge—delivering a triple win across the healthcare value chain.

We are seeking a motivated and detail-oriented Director of Marketing to support our marketing efforts and contribute to our continued rapid growth. You’ll build and lead the function from the ground up—setting strategy, crafting our narrative, driving demand across providers and employers, and elevating HealthMe as the category-defining leader in transparent, direct-pay healthcare.

This is a rare opportunity to join a high-velocity company at an inflection point and develop the marketing engine that powers our next stage of growth.

Responsibilities

• Own and build the entire marketing function for HealthMe, from strategy to execution.
• Define our brand narrative and position HealthMe as the leader in direct-pay and transparent specialty care.
• Drive demand generation across provider, employer, and partner channels to fuel revenue growth.
• Create high-impact content—case studies, thought leadership, campaigns, sales collateral, and product messaging.
• Lead go-to-market strategy for new features, bundles, and partnerships.
• Develop multi-channel marketing campaigns that attract, convert, and retain customers.
• Partner closely with Sales, Product, and Leadership to align marketing with company priorities.
• Manage marketing analytics, performance metrics, and reporting.
• Establish HealthMe’s conference, event, and PR presence to elevate our national visibility.
• Build and eventually lead a small but mighty marketing team as the company scales.

Qualifications

• 7+ years of experience in B2B marketing, ideally in healthcare, healthtech, SaaS, or marketplace environments.
• Proven ability to build and execute full-funnel marketing strategies that drive measurable growth.
• Experience owning brand development, demand generation, content strategy, and go-to-market execution.
• Strong writer and storyteller able to translate complex healthcare concepts into clear, compelling narratives.
• Demonstrated success partnering with Sales and Product teams to accelerate revenue and adoption.
• Comfortable operating as a hands-on builder with the ability to scale into a leadership role as the company grows.
• Data-driven mindset with experience using analytics to optimize campaigns and KPIs.
• Ability to thrive in a fast-paced, entrepreneurial environment with ambiguity and rapid iteration.
• Passion for transforming healthcare and aligning incentives for patients, providers, and employers.

Compensation and Hours

• Type: Full-Time
• Salary Range: $100,000 - $120,000