Digital Marketing Manager

Company Description

Helsi is a growing organization focused on leveraging digital channels to connect people with innovative services and solutions. The company emphasizes data-driven decision-making, customer-centric strategies, and collaborative teamwork to achieve measurable impact. Joining Helsi offers opportunities to shape digital initiatives, experiment with new marketing approaches, and contribute to scalable growth. Team members are encouraged to bring fresh ideas, stay current with industry trends, and help build a strong and recognizable brand presence.

Role Description

The Digital Marketing Manager is a full-time, on-site role based in Monrovia, CA. This role is responsible for planning, executing, and optimizing multi-channel digital marketing campaigns to drive brand awareness, engagement, and lead generation. Day-to-day tasks include managing social media channels, overseeing paid and organic campaigns, analyzing web and campaign performance, and refining strategies based on data insights. The Digital Marketing Manager will collaborate with internal teams and external partners, manage budgets, coordinate content and creative assets, and ensure consistent brand messaging across all digital touchpoints. This role also involves monitoring market trends, identifying new digital opportunities, and presenting regular performance reports and recommendations to leadership.

Qualifications

• Demonstrated proficiency in Digital Marketing and Marketing, including campaign planning, execution, and optimization.
• Hands-on experience with Social Media Marketing across major platforms and lead-nurture journeys.
• Proven ability in Lead Generation, including funnel strategy, conversion optimization, and KPI tracking.
• Strong skills in Web Analytics, with the ability to interpret data, generate insights, and create actionable reports.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Experience managing budgets, working with marketing automation and CRM tools, and coordinating with cross-functional teams.
• Clear written and verbal communication skills, strong organizational abilities, and attention to detail.
• Previous experience in a similar digital marketing management role and familiarity with A/B testing and SEO/SEM best practices is beneficial.