Sr. Creative Strategist – Los Angeles, CA (Full-Time, Onsite)

High Scale is hiring a Senior Creative Strategist to own performance-driven creative strategy for a portfolio of consumer brands. The role develops campaigns, testing frameworks, and data-informed recommendations, while guiding client collaboration and mentoring junior strategists.

Responsibilities

• Lead the development and execution of performance-driven creative strategies for multiple DTC, eCommerce, lifestyle, beauty, fashion, and wellness brands
• Translate business objectives, consumer insights, and campaign performance into comprehensive creative strategies
• Identify key customer motivations, purchasing barriers, emotional triggers, and messaging opportunities
• Develop creative concepts that balance brand storytelling with direct-response advertising principles
• Establish clear strategic direction for creative campaigns across Meta, TikTok, YouTube, and other paid social platforms
• Ensure creative strategies align with client growth objectives, target audiences, and performance KPIs
• Build structured creative testing roadmaps that explore different messaging angles, hooks, formats, audiences, and storytelling approaches
• Develop hypotheses based on consumer research, competitive insights, and historical performance data
• Prioritize creative tests based on potential business impact and strategic opportunities
• Identify winning concepts and develop scalable creative iterations to maximize performance
• Continuously refine testing methodologies to improve creative efficiency and reduce creative fatigue
• Partner with Media Buyers and performance marketing teams to analyze advertising results
• Evaluate key metrics including CTR, CPC, CPA, CAC, ROAS, conversion rate, and video retention
• Identify patterns across high-performing and underperforming creatives
• Diagnose creative performance challenges and recommend actionable solutions
• Translate complex performance data into clear strategic recommendations for internal teams and clients
• Develop creative performance reports that connect campaign learnings with future testing opportunities
• Conduct in-depth audience research to uncover consumer motivations, behaviors, objections, and purchasing triggers
• Analyze competitor advertising strategies, market positioning, product differentiation, and emerging industry trends
• Leverage customer reviews, social listening, creative analytics, and advertising libraries to identify new opportunities
• Stay ahead of changes in consumer behavior, platform algorithms, and creative advertising trends
• Transform research findings into differentiated creative angles that strengthen brand positioning and campaign performance
• Develop detailed creative briefs that translate strategic insights into clear production direction
• Collaborate with Copywriters to refine scripts, hooks, messaging frameworks, and calls to action
• Partner with Producers, Directors, Editors, and Content Creators to ensure concepts are executed effectively
• Review creative deliverables and provide strategic feedback to improve messaging, storytelling, and conversion potential
• Ensure creative output maintains brand consistency while continuously exploring new approaches
• Balance creative ambition with production timelines, resources, and business priorities
• Serve as a senior strategic partner to Account Strategists and client stakeholders
• Lead creative strategy discussions, performance reviews, and concept presentations
• Communicate the rationale behind creative recommendations with confidence and clarity
• Identify opportunities to improve campaign effectiveness and expand creative strategies based on client goals
• Build trust through proactive communication, strong strategic thinking, and consistent delivery of results
• Provide guidance, feedback, and mentorship to junior Creative Strategists
• Help establish creative strategy best practices, frameworks, and processes
• Share performance insights, successful testing methodologies, and emerging advertising trends with the broader team
• Identify opportunities to improve collaboration between Strategy, Media Buying, Copywriting, and Production
• Contribute to building a culture of experimentation, accountability, and continuous creative improvement

Skills

• 5+ years of experience in Creative Strategy, Performance Marketing, Direct Response Advertising, or a related field
• Proven track record developing and scaling successful advertising campaigns for DTC, eCommerce, or consumer brands
• Experience managing creative strategy across multiple brands or large advertising accounts
• A strong portfolio showcasing creative strategies, successful campaigns, and measurable business results is required
• You understand how consumer behavior, emotional triggers, purchasing motivations, and decision-making influence advertising performance
• You know how to turn customer insights into compelling creative concepts that capture attention and drive conversions
• You have a strong command of direct-response advertising principles, storytelling frameworks, and persuasive messaging techniques
• Strong understanding of performance marketing metrics including CTR, CPA, CAC, ROAS, conversion rate, and retention
• Proven ability to analyze creative performance and translate insights into actionable strategies
• Experience developing structured creative testing frameworks and optimization roadmaps
• Familiarity with Meta Ads Manager, TikTok Creative Center, Meta Ad Library, and creative analytics platforms
• Ability to connect creative decisions directly to measurable business outcomes
• You understand that creative strategy isn't just about producing great advertisements. It's about helping brands grow
• You can connect creative decisions to customer acquisition, profitability, brand positioning, and long-term business performance
• You're comfortable challenging assumptions, identifying opportunities, and making strategic recommendations supported by data
• You can quickly identify what makes an advertisement compelling, what weakens its message, and what could make it perform better
• You understand how hooks, pacing, visuals, messaging, and storytelling influence audience behavior
• You know how to develop fresh concepts without losing sight of the brand's identity or business objectives
• You can present creative strategies and performance insights to founders, marketing leaders, and internal stakeholders
• You provide clear, constructive feedback that strengthens creative output and helps others improve
• You enjoy sharing knowledge, developing talent, and raising the strategic standards of the people around you
• You have a strong understanding of American consumer behavior, cultural trends, humor, language, and purchasing motivations
• You know how to develop advertising concepts that resonate with US audiences across different demographics, industries, and consumer categories
• You're comfortable adapting creative strategies to changing consumer expectations and emerging market trends
• You enjoy solving difficult creative challenges and working in an environment where ideas are constantly tested, measured, and improved
• You don't wait for someone to identify a problem. You recognize opportunities, develop solutions, and take ownership of driving results
• You bring fresh perspectives, strong creative instincts, and the energy to inspire those around you
• You see every campaign as an opportunity to learn something new, challenge an assumption, and discover the next winning creative strategy
• Previous experience in a performance marketing agency, creative agency, or high-growth consumer brand is strongly preferred

Benefits

• Own creative direction and performance strategy for leading lifestyle, fashion, beauty, wellness, and DTC brands.
• Develop campaigns that directly influence customer acquisition, advertising efficiency, and revenue growth.
• Play a central role in shaping creative direction, testing frameworks, and performance marketing strategies across multiple accounts.
• Collaborate with Creative Directors, Media Buyers, Copywriters, Producers, Editors, and Account Strategists.
• Develop your leadership capabilities and mentor emerging strategists.
• Grow toward Creative Strategy Lead, Head of Creative Strategy, or Creative Director opportunities.
• A culture that values curiosity, ownership, continuous learning, and challenging conventional thinking.

Company Overview

• High Scale is an advertising agency that offers brand marketing and social media management services. It was founded in undefined, and is headquartered in Los Angeles, California, USA, with a workforce of 201-500 employees. Its website is https://highscale.ai.